Christa Hawkins

Experience

1. Director of Customer Experience

   Keypath Education

   Sep 2021 — Present

   Keypath Education is a global EdTech company that partners with the world’s leading Universities to develop, design and deliver the most career-relevant online education solutions. The Customer Experience team advances Keypath’s vision and success by combining consumer insights with data, technology, and analytics to prioritize, design, and deliver solutions that drive meaningful impact and transform the student experience. Customer Experience also encompasses Marketing Automation, which enables us to implement omni-channel experiences across the entire customer journey and Keypath portfolio. Some of my key responsibilities include:• Managing strategic initiatives and assembling cross-functional teams to evaluate, design, and test enhancements to improve business measures • Improving customer journey outcomes by removing friction, engaging students at optimal points along the journey through the most effective channels, and aligning content and messaging in context with the student goals and interactions• Following design-thinking principles and using iterative ideation and prototyping to engage customers and frontline stakeholders in the co-creation of enhanced or innovative solutions

Education

• San Diego State University

  Bachelor’s Degree, Public Relations, Advertising, and Applied Communication

  2005 — 2009