Christa Brady

About Christa Brady

Success in sustainability, business, marketing and brand strategy across a variety of business sectors including apparel, sporting goods, health & beauty, spirits, and food. Worked with numerous Fortune 500 companies in the areas of sustainability & ESG strategy, business strategy, process design, organizational design, brand communication, brand strategy, brand identity, design, and implementation through innovation, research, design, naming, and photography.Strengths include strategic thinking, ESG, business process/organizational design, business growth, and effective professional leadership. Ability to research and develop brand strategy that translates into unique solutions for business growth. Experience building, creating and revitalizing brands across all consumer touch points. Management experience creating vision, organizational design, operational processes, leading teams, and staffing for business growth.Specialties: ESG, organizational design, brand strategy, brand communication, business process design, identity, design, and innovation.

Experience

1. Strategic Director Global Esg Content & Aemea Esg Liaison

   Kao EMEA & Americas

   Sep 2025 — Present

   Lead global ESG communication strategy and content development, ensuring alignment with corporate sustainability commitments, corporate identity and regional priorities. Provide strategic creative direction to deliver compelling, fact-based ESG storytelling across diverse audiences and markets.Oversee development and deployment of global toolkits and employee engagement initiatives to strengthen transparency, alignment, and impact. Partner with regional teams to adapt messaging for cultural relevance while maintaining global consistency.Act as strategic liaison between HQ and AEMEA stakeholders on major ESG initiatives including the ESG Data Platform, EU Green Deal, and CSRD programs. Focused on making sustainability communication accessible, consistent, and effective in driving engagement and trust.

Education

• University of Cincinnati

  B.S., Design

Skills

• Product Development
• Creative Strategy
• Marketing Communications
• Research
• Business Process Design
• Integrated Marketing
• Market Research
• Portfolio Management
• Competitive Analysis
• Creative Direction
• Brand Development
• Segmentation
• Strategy
• New Product Development
• Strategic Brand Consulting
• Consumer Products
• Advertising
• Marketing
• Change Management
• Branding & Identity
• Brand Equity
• Customer Insight
• Product Naming
• Marketing Research
• Branding
• Visual Communication
• Business Process Improvement
• Concept Development
• Management
• Brand Architecture
• Brand Management
• Packaging
• Marketing Strategy
• Strategic Communications