Susarah Baldie
Marketing Leader | Driving Growth Through Smart Automation and Brand Strategy
- Role
- Marketing Manager at Resicentral
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Susarah Baldie
I’m a senior marketing leader with 20+ years of experience helping companies grow through…
Experience
Marketing Manager
Jul 2021 — Present · Tempe, AZ, US
Marketing Automation Guru: Designed and implemented automated campaigns that increased lead generation and broker engagement while saving time and boosting ROI. Brand Strategist: Spearheaded a complete rebranding initiative, crafting a fresh brand identity that elevated ResiCentral’s position in the wholesale mortgage lending market. Growth Driver: Developed data-driven strategies that aligned marketing efforts with company growth goals, delivering measurable impact across the board. Tech Optimizer: Led the adoption of new marketing platforms and tools to enhance campaign efficiency and effectiveness.
Education
Hillsborough College
Associates of Business Administration - BBA, Marketing
2018 — 2021
Afrikaans High School, South Africa
High School Diploma
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