Chrissy Vaughn
Helping others find their voice, their value and their story -- Small business owner, women’s sports enabler and former high-tech marcomms pro and corporate storyteller for Microsoft, Smartsheet and AT&T
- Role
- Owner and Principal at Groundswell
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Chrissy Vaughn
Storyteller. Consultant. Coach. Helping people find their voice, their value and their story.(she/her)Whether on a Formula 1 race track or a in global tech company\'s board room, I thrive in communications impact zones where people, culture, technology and brands collide.A communications executive with 25+ years\' experience diplomatically counseling clients and executives as they navigate the complex dynamics facing brands today. I have honed my brand-building craft of compelling PR storytelling and executive communications by understanding current and predicting future business trends, mastering the global influence landscape, and gaining insight from data-driven metrics. I have most recently lived and breathed the B2B tech industry, but have seen action in research, sports, telecommunications, retail, CPG, travel, insurance, non-profit, healthcare and education. I\'m a team player and team builder both on and off the field, though I’m not afraid to diplomatically question the status quo. I believe that the outcomes my team and I deliver are as important as how it felt to work with us along the way. My personal passions-equity in all forms and empowerment of women and girls- intersect my professional life often!My specialties: public and media relations, thought leadership, executive platforms, B2B and B2C narrative crafting, brand- and people-centric storytelling, spokesperson media training, integrated communications, client relationship management, marketing, strategic planning, audience targeting, public presentations, writing, editing, professional coaching, giving back to my community and soccer!
Experience
Owner and Principal
Dec 2019 — Present · Seattle, WA, US
Groundswell is an award-winning, woman-owned landscape architecture, urban design and planning studio that artfully celebrates the intersection of people, place and culture. Proud to co-own this PNW-based firm with partner Chris Jones.
Education
Whitman College
Bachelor of Arts, English Literature
University of Washington
Editing Certificate, Publishing/Editing
University of Notre Dame - Mendoza College of Business
MBA, Corporate Communications and Marketing
Redmond High School
High School
Universidad Alberto Hurtado
Master of Business Administration (M.B.A.)
Skills
- Knowledge Sharing
- Strategic Planning
- Leadership
- Market Research
- Editing
- Integrated Marketing
- Mentoring
- Public Relations
- Media Relations
- Coaching
- Copywriting
- Marketing Communications
- Media Planning
- Marketing Strategy
- Marketing
- Team Leadership
- Content Management
- Communications Planning
- Manage Client Relationships
- Corporate Communications
- Public Speaking
- Direct Marketing
- Social Media
- Team Management
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