Christina T.

About Christina T.

I earned a degree in Business Administration and Finance from Ball State University’s Miller College of Business in 2017. After graduation, I joined Charles Schwab’s Bank to Brokerage pilot team, helping clients meet their financial needs. In 2018, I transitioned to Fifth Third Bank to deepen my expertise in banking.By late 2019, I became part of Zillow Offers’ pilot Customer Service Team, where I quickly advanced to leadership roles. I started as a Team Lead and later became a Supervisor, overseeing a team of nine contributors. During this time, I also served as a Content Focal, driving content strategy initiatives for the team.In 2021, I transitioned to a Content Strategist role within Zillow’s Customer Experience Operations, where I support content and communication strategies for Zillow Rentals and broader Customer Experience initiatives.

Experience

1. Content Strategist

   Zillow

   Feb 2024 — Present · Cleveland, OH, US

   Developed and executed content strategies for Zillow’s Customer Experience Operations, supporting Customer Support, Rentals, ShowingTime +, and internal communications.• Collaborated with business partners to create engaging and accessible content for B2C/B2B and internal teams.• Designed and managed Highspot content systems to streamline access to key resources for frontline staff.• Optimized content discoverability by adding metadata, improving search functionality, and managing contributor access.• Conducted regular audits to update and maintain accurate, high-quality content.• Launched and managed newsletters, driving internal engagement with key updates and initiatives.• Tracked content performance through analytics and reporting to measure effectiveness and identify areas for improvement.• Mentored content team members on publishing processes, aligning with brand standards and style guides.• Led content migration projects and introduced new tools to improve communication workflows.• Created and edited multimedia content, including video tutorials, newsletters, and promotional assets, using Adobe Creative tools.

Education

• Ball State University

  Bachelor’s Degree, Business Administration and Management/Finance

  2013 — 2017

• Crown Point High School

  High School

  2009 — 2013

Skills

• Event Planning
• Facebook
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Communication
• Leadership
• Volunteering
• People Skills
• Marketing
• Piano
• Public Relations
• Organization
• Social Media
• Social Networking
• Microsoft Office
• Sales
• Microsoft Word
• Team Leadership
• Marketing Strategy
• Social Skills
• Teamwork
• Research
• Advertising
• Customer Service
• Event Management
• Public Speaking
• Time Management