Christina Fuller
Program Manager, DMO In-Market Engagement
- Role
- Program Manager, Innovative Destinations Alliance, Dmo In-market Engagement Agency at Talley
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Christina Fuller
Experienced hospitality and tourism professional with a demonstrated history of working…
Experience
Program Manager, Innovative Destinations Alliance, Dmo In-market Engagement Agency
Sep 2024 — Present · Charlotte, NC, US
Manage the day-to-day operations of the Destination Marketing Organization In-Market Engagement Agency program, overseeing initiatives from initial planning through execution, including event design, marketing campaigns, and launching the program’s first newsletter, to delivering seamless client deliverables across multiple destinations. • Lead strategic planning and program development, building workflows, creating standard operating procedures, and refining processes to enhance efficiency, accountability, and long-term scalability. • Expand the program’s scope internationally, partnering with global destinations to align priorities with domestic engagement efforts and strengthen overall positioning. • Strengthen client relationships through proactive communication, transparent reporting, and business development initiatives, positioning the program as a trusted partner in advancing second-and third-tier destinations. • Build and optimize robust databases and communication systems to support outreach, improve data accuracy, and drive sustainable program growth. • Support high-visibility AMC-wide initiatives beyond core responsibilities, contributing project management, marketing strategy, and client engagement expertise to cross-department collaboration.
Education
University of Wisconsin-Stout
Bachelor's degree, Hotel, Restaurant, Tourism Management
2011 — 2015
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