Chrissy Nowak

About Chrissy Nowak

Creative director and brand storyteller with 18 years of experience translating ideas into visual strategies that connect and convert. Skilled at leading cross-functional collaboration, streamlining workflows, and delivering high-impact campaigns across print, digital, social, and presentation platforms.I combine big-picture thinking with hands-on execution—crafting brand stories that resonate, inspire, and perform. Open to remote creative direction, brand strategy, and marketing leadership roles across industries.

Experience

1. Graphic Designer (Art Direction & Design Strategy)

   Hanesbrands Inc

   Jul 2018 — Present · New York, NY, US

   Led upstream trend and consumer research across competitive and aspirational markets, translating cultural signals (media, music, books, lifestyle trends) into brand-appropriate inspiration that informed seasonal storytelling and product direction.Co-created and refined inspirational ideation decks with the Design Director, aligning internal teams and supporting presentations to key retail partners; recognized internally as a trusted source for visual and cultural insight.Developed seasonal color palettes by integrating runway research, trend forecasting tools (e.g, WGSN), and brand positioning, ensuring relevance across both mass-market and mid-tier department store channels.Art directed and created original print artwork tailored by channel, balancing brand consistency with channel-specific needs while overseeing production standards within available oversight.Identified structural limitations in cross-vendor print consistency and articulated the need for in-factory coordination to achieve true alignment, mitigating risk where possible within role constraints.Provided visual and written storytelling support across the organization, including presentations, signage, and executive walk-throughs, reinforcing seasonal narratives in physical and digital spaces.

Education

• Kent State University

  BA, Fashion Design

  2003 — 2007