Chrissy Hennessey
Senior Content Marketing Manager @CaptivateIQ
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WORK HISTORY
Senior Content Marketing Manager @CaptivateIQ
I own CaptivateIQ’s content strategy and execution, leading the development of cornerstone content and scaling it across channels and campaigns to drive awareness, engagement, and pipeline impact.I partner closely with Product Marketing, Demand Gen, and Sales to ensure content aligns to buyer needs, supports the full funnel, and shows up where it can do real work. My focus is on building a strong, cohesive brand voice and translating complex incentive compensation concepts into clear, compelling stories that resonate with modern revenue teams.
EDUCATION
Purchase College, SUNY
Bachelor of Arts - BA
Texas Woman's University
Master of Library & Information Science - MLIS
University of North Carolina at Wilmington
Master of Fine Arts - MFA
SKILLS
ABOUT CHRISSY HENNESSEY
I’m a storyteller with stellar strategy, a serious writer with a sense of humor, and a grammar snob with a soft spot for puns.Throughout my career, I’ve built and executed creative and data-driven content marketing strategies, written and edited copy on a wide range of subjects, led social media for both B2C and B2B companies, ghostwritten executive thought leadership bylines, researched and developed industry white papers, guided the exploration and adoption of generative AI across teams, and managed talented writers, editors, and freelancers.Before moving into tech, I lived many creative lives, including but not limited to journalist, essayist, librarian, roller derby captain, zinester, and rock climber. Those experiences taught me to find the human side of stories, a perspective I bring to every project as a writer, editor, strategist, and leader.
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