Chrissy Chandler
E-commerce Founder | Sales, Brand Growth & Business Development Leader
- Role
- Founder at Amazing Lace
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Chrissy Chandler
Founder of a women’s fashion e-commerce brand with a proven ability to scale B2B and D2C businesses. Skilled in marketplace expansion, paid advertising, celebrity styling, and customer loyalty, including managing $1.5M+ in Meta ad spend, building a massive Klaviyo email list, a 250k Instagram following and generating 110M+ social interactions in a single year. Experienced in private-label product development, international sourcing, and omni-channel growth, with operational expertise in fulfilling in-house Shopify orders. Adept at creative leadership, having built and managed digital content studios in Memphis, Nashville, and Navarre Beach, FL.
Experience
Founder
Jan 2013 — Present
Scaled a B2B and D2C women’s fashion e-commerce brand from startup to multi-million- Managed and optimized $1.5M+ in Meta ad spend, driving profitable customer acquisition and revenue growth- Acquired 350K+ email subscribers in Klaviyo, building a strong owned-media channel for direct customer engagement- Fulfilled 325K+ customer orders in-house via Shopify, streamlining operations without reliance on a 3PL- Drove 3M+ visitors and 5M+ sessions to branded e-commerce sites through integrated organic, paid, and social campaigns- Generated 110M+ social media interactions in a single year, fueling viral product demand and brand awareness- Built and managed digital content studios in Memphis, downtown Nashville, and Florida, overseeing production for e-commerce, marketing, and social media- Established manufacturing partnerships in Guangzhou for private-label dresses, rompers, and tops- Attended national buyer markets and fashion conventions, strengthening B2B wholesale relationships and industry visibility.
Education
Art Institute of Atlanta
Bachelor's Degree
Skills
- Brand Management
- Marketing Strategy
- Social Media
- Social Networking
- Fashion
- Entrepreneurship
- Marketing
- Advertising
- E-Commerce
- Sales
- Email Marketing
- Retail
- Small Business
- Customer Satisfaction
- Business Development
- Digital Marketing
- Social Media Marketing
- Brand Development
- Buyer
- Online Advertising
- Customer Service
- Online Marketing
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