Chrissy Williams

About Chrissy Williams

I’m a marketing leader who blends storytelling with data to help brands connect in meaningful ways. At The Trade Desk, I lead brand marketing initiatives that support retail and cpg marketers, independent agencies and our data partners. Together, we build strategies to make their media investments more effective and future-ready. My work sits at the intersection of retail media, digital advertising, and brand strategy, with a focus on bringing innovative solutions to market that drive measurable growth.Before this role, I spent more than a decade at The Walt Disney Company, shaping sales communications for Disney+, ABC, Freeform, ESPN, Hulu, ESPN+, FX, and Nat Geo. That experience honed my expertise in strategic communications, client engagement, and sales enablement while giving me a front-row seat to the shifts happening across media and entertainment.

Experience

1. Director of Brand Marketing

   The Trade Desk

   Aug 2023 — Present · Chicago, IL, US

   I lead brand marketing across both the retail and CPG categories, while also supporting our independent agency marketing efforts and building strong relationships with our data partners. I help shape go-to-market strategies and drive engagement with independent agencies, retailers, retail media networks, and brand clients. I work to grow adoption of our retail data solutions, telling our story in ways that make a real impact. I also lead thought leadership efforts, execute client and agency events, create case studies, and build content strategies that show the value of The Trade Desk for our partners.

Education

• Marist University

  Master of Arts - MA, Communication

  2017 — 2019

• SUNY Brockport

  Bachelor’s Degree, Sport Management

  2007 — 2011