Chrissy Sherman
Senior eCRM Manager at Reckitt
- Role
- Ecrm Senior Manager at Reckitt
- Location
- New Providence, NJ, US
- LinkedIn followers
- 500 followers
About Chrissy Sherman
Established IT Professional with unique and diverse skill set offering over fifteen years…
Experience
Ecrm Senior Manager
Mar 2020 — Present · Parsippany, NJ, US
eCRM Senior Manager / Interim Technology Manager, 2020 to PresentEnfamil Direct to Consumer, North AmericaDevelop, manage, and execute strategic digital marketing campaigns to promote brands and drive lead generation. Use analytics to lead customer segmentation, lifecycle marketing and retention. Manage 3 direct reports, including Data Scientist.• Improved CRM revenue 35% YoY, returning customer rate 44%, and increased LTV 8.6% by enhancing D2C touchpoints throughout omni-channel customer journey, building testing plan to maximize campaign impact, and drive subscription program buy-ins.o Launched SMS as net new channel with successful performance, growing database 20% MoM and ROI 23x.o Developed business rules, built data flow, and set up SQL for automations with scalable processes.o Implemented email design system (EDS), unifying consistency of look and feel, minimizing time needed for coding, and improving standardization for reporting and speed to market, reducing creative production and testing 26%.o Reported and analyzed data to identify opportunities for improvement and implement changes, including implementing new vendor selection program and setting up API to ensure new confirmation statements matched all communications.Interim Technology Manager 2021 to 2022Integrated marketing and technology to improve company\'s market presence from conception to delivery. Developed and implemented marketing strategies to incorporate software and hardware systems. Managed vendors and team members.• Implemented subscription program, ultimately growing to 47% of revenue.• Defined process and launched B2B site, currently in beta testing, enabling different price points for different categories based on revenue, utilizing D2C structure and assets.
Education
Rutgers University
Bachelor's degree, Labor Studies
Rutgers University
Bachelor of Arts (B.A.), Statistics
1986 — 1990
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