Chrissy Shammas
Copywriter @The Boston Beer Company
Signup · Get unlimited contacts
WORK HISTORY
Copywriter @The Boston Beer Company
The Boston Beer Company encompasses a number of well loved brands such as Samuel Adams, Twisted Tea, Truly Hard Seltzer, and beyond. I\'m currently serving as Twisted Tea’s inaugural copywriter, helping strengthen the fast growing brand’s voice and copy quality. After less than a year at BBC, my responsibility was expanded to other brands including new Hard Mountain Dew and Angry Orchard Hard Cider. My work includes-Crafting copy for consumer facing material such as nationwide advertisement headlines, product packaging, product descriptions, and online content-Building upon and improving an existing brand voice, laying the foundation for new brand guidelines-Providing internal and B2B copy for program names, company communications, and sales decks-Proofreading and editing others’ work to make it more concise and consistent with brand personality-Assisting with copy needs for other brands in the Boston Beer Co. family, adjusting voice as needed.
EDUCATION
Virginia Polytechnic Institute and State University
Bachelors, Cinematography and Film/Video Production
ABOUT CHRISSY SHAMMAS
Hey there, thanks for stopping by! I\'m Chrissy! You can call me a Copywriter, but I prefer wordsmithing wizard, or maybe marketing multitool. I started my career writing the internet\'s funniest product descriptions, and filled a few other roles along the way; head of email marketing, social media community manager, customer service rep, and even model. Nowadays I work for The Boston Beer Company as one of only two copywriters, writing for brands like Twisted Tea, Truly Hard Seltzer, and Hard Mountain Dew.(Yes, that\'s a real thing.) Keep an eye out for my witty work in stores and on TVs across America!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.