Chrissy Mickler
Digital Marketing Manager, Martech (Marketing Technology) Na Sustainability Liaison @Husqvarna Group
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WORK HISTORY
Digital Marketing Manager, Martech (Marketing Technology) Na Sustainability Liaison @Husqvarna Group
Charlotte, NC, US
Collaborated with the global team and NA business stakeholders for Husqvarna’s website redesign and relaunch on Sitecore• Aligned the MarTech and Content teams for robotic lawn mowers UX overhaul on husqvarna.com/us, which led to an internal award for the teams - 2022 Above and Beyond Award• Guide up to 20-25 (each month) incoming digital project requests and then organize, prioritize and delegate accordingly• Continue to spearhead and facilitate over 200 digital marketing campaigns for B2C, B2B and B2D channels as well as main point person for email marketing efforts for all channels.• Assist NA executive sponsor in achieving our 2025 sustainability goals involving our carbon emissions (reduce our CO2 emissions by -35% across our value chain), circular innovations (launch 50) and people (empower 5M customers and colleagues to make sustainable choices) targets. 2023 Accomplishments include: CO2 reduced by 85K tons, circular innovation workshops with R&D, trained over 650 employees on ESG initiatives and eco-friendly lifestyle changes / habits, increased sales of electrical products (of total motorized products sales YTD) by 6%, spearheaded employee Sustainability Challenge - Sustainovate - resulting in planting over 2K trees via our Veritree partnership and collaborated with global colleagues to launch our sustainability webpage
EDUCATION
The University of North Carolina at Chapel Hill
Public Relations, Marketing, Advertising, Entrepreneurship, Music
SKILLS
ABOUT CHRISSY MICKLER
I’m a strategic, digital marketing professional who\'s passionate about user journeys and online experiences. In addition, I\'m passionate about Sustainability and how today\'s companies can help create a healthier and happier planet. Currently, I also assist in managing Husqvarna\'s Sustainovate initiative for North a tactical planner who is detail-oriented, well organized and a hard worker. SPECIALITIES Proficient:Developing Strategic Plans, Writing & Editing, Project Management, Digital Content Planning, Digital Marketing, Email Personalization, Web Forms, Landing Pages, Webinars, Email Templates, Marketing Programs, Marketing Automation, A/B TestingBasecamp, Eloqua, ExactTarget, Marketo, Microsoft Office, SharePoint, SitecoreKnowledgable:HTML, CSS, JS, ReactAdobe Photoshop | InDesign | Illustrator | InCopy
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