Chris Perry
Analytics Manager, Lyft Business @Lyft
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WORK HISTORY
Analytics Manager, Lyft Business @Lyft
Manage team responsible for overseeing reporting (dashboards, intake), defining metrics and strategy, building compensation plans, sales segmentation and forecasting for Lyft’s fastest growing and most profitable business segment- Manage, lead, and coach analytics team of 4 to leverage data to conduct analysis across the key areas of Lyft Business (Account Management, Customer Support, Inbound/SMB). Oversaw growth from $600M+ in 2020 to $900M+ in 2022- Expert in connecting cross functional teams (product, marketing, sales) to present a clear vision of what drives revenue and incrementality for the organization. For instance, wrangled API partner to track activations for the field marketing that grew our auto business by 300% from 2020 to 2022 ($30m >$90m)- Key expert to differentiate incremental growth from our GTM sales team and Inbound/SMB. Established strict attribution hierarchies to avoid overpaying sales teams for performance that was from self serve or product improvements ($300k+ saved in variable pay in 2022)- Build sustainable, long-term reporting (Tableau/Mode) to have teams self-serve data and conduct intake processes to handle specific reporting requests for sales, leadership, and business partners- Deal with the complexities of unique ““pay-as-you-go” model with millions of rides translating to business transactions. Connect disparate data sources through complex SQL queries, personal schemas, and working closely with Salesforce CRM ENG, Data Eng, and product teams- Overhauled sales compensation to create data integrity, clear reporting, and establish consistency to reduce payouts by over a week, eliminate variable pay issues, and send out new targets/reporting/statements on the first week of each quarter (previously it could take over 3 weeks).
EDUCATION
University of California, Davis
Bachelor of Arts (B.A.), Communication, General
University of California, Davis
Bachelor of Arts (B.A.), Political Science and Government
SKILLS
ABOUT CHRIS PERRY
As an Operations and Analytics Manager at Lyft Business, I oversee reporting…
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