Chris Sheard
Ecommerce Director- Partner Sites @Fanatics
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WORK HISTORY
Ecommerce Director- Partner Sites @Fanatics
Manchester, GB
My remit is to manage the performance of our 40+ portfolio of partner sites. Delivering best in class ecommerce, trading and marketing performance for some of the best teams in sport including PSG, Chelsea, F1 store, WWE and England Rugby.Management of a team of 30 across Ecommerce, CRM and Affiliates.
EDUCATION
Newcastle University
1st Class BA(hons), Marketing and Management
SKILLS
ABOUT CHRIS SHEARD
An experienced ecommerce director- I specialise in working with fast growth businesses, from £5m to £100m turnover.I’ve spent my last 7 years at two of the fast growing Times 100 businesses- Castore (2) and CurrentBody (89). In the last seven years my teams have launched 51 websites (and 4 apps) including localised rollouts and for partners like Newcastle United, Rangers, Feyenoord, McLaren and RedBull.I come from a native digital marketing background- but now focus on all broader commercial touch points- margin control, revenue drivers, cost management and overall P&L management.I am really proud to have built and matured two departments- each with a head count of 20 plus people- I invest a lot of my time in team development and culture.Outside of work- Ironman triathlete and marathon runner. Author of the book \'Tri Again\'- release date 15th July 2024- Amazon link- tiny.cc/triagainPitch publishing link- https://tinyurl.com/triagainwaterstonesWHSmith- https://tinyurl.com/triagainwhsmith
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