Christopher Seigh

About Christopher Seigh

I am an experienced brand and shopper marketing manager in the CPG industry. I have worked at several large CPG companies with focus across multiple retail channels and categories. This has allowed me to develop a broad knowledge & skills base and increased my ability to find flexible, insights driven solutions for different business needs and opportunities. I have a strong track record of results driven by passion and persistence. I excel in deeply understanding the consumer/shopper, developing strategic relationships; both internally and externally; generating alignment and collaboration on solutions and taking a holistic and strategic look at the problems and opportunities to ensure results are attained in a fiscally prudent fashion. Core Competencies: drive for results; personal leadership; business acumen; communication; strategic thinking; relationship building; and Omnichannel mindset Computer skills: Nielsen Syndicated, Nielsen Panel, Customer Loyalty Card POS, MS Word, MS PowerPoint, MS Excel,

Experience

1. Trade Marketing Manager

   D.G. Yuengling & Son, Inc.

   Aug 2016 — Present · Pottsville, PA, US

   Develop & implement National & Local promotional retail programs for Off Premise National accounts* Collaborate with Marketing/Sales on National accounts planning calendar* Customize national marketing retail program calendar to drive custom programming at Top 10 accounts* Leverages key strategic and shopper insights to drive retailer programs to create win-win solutions* Identify and develop cross promotional partnership in Adult Beverage and out to generate scale, value added program solutions and drive conversion and basket size

Education

• St. Mary's College of Maryland

  BA

• Fallston High School

  College Prep Diploma

• Western Carolina University

  MBA

Skills

• Product Development
• Leadership
• Grocery
• Cpg Industry
• Marketing Communications
• Market Research
• Innovation
• Strategic Planning
• Financial Analysis
• Customer Insight
• Marketing
• P&L Management
• Iri
• Business Development
• Cross Functional Team Building
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Promotions
• SEO
• Business Analysis
• Integrated Marketing Communications Planning
• Project Management
• Microsoft Word
• Online Marketing
• Food
• Nielsen
• Digital Strategy
• Advertising
• Brand Development
• Segmentation
• Categorization
• Market Planning
• Microsoft Office
• Sales
• Path to Purchase
• Trade Marketing
• Microsoft Powerpoint
• Integrated Marketing