Chris Scull
Global Experience Lead - Genai Products @GSK
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WORK HISTORY
Global Experience Lead - Genai Products @GSK
Responsible for defining and enabling GSK’s next-generation AI-powered marketing platform, transforming how global and local teams plan, create, approve and deploy marketing content.Key responsibilities include:• Defining the future-state marketing content ecosystem, connecting multiple AI-powered products into a unified platform supporting global marketing teams• Leading cross-market research and journey mapping to understand how content creation and campaign workflows operate across different regions and levels of market maturity• Designing the end-to-end content creation process, spanning ideation, scientific validation, legal review, approval, deployment and performance measurement• Working with multiple product teams to define features, align roadmaps and prioritise backlogs across interdependent GenAI products• Establishing research, testing and evaluation frameworks to validate AI-driven product capabilities and measure adoption and performance• Defining KPIs and measurement frameworks to track platform usage, campaign performance and operational efficiency improvements• Engaging senior stakeholders across marketing, product, engineering and compliance to drive adoption of new AI-enabled workflows
EDUCATION
University of East London
BA 2:1, Communications
The Open University
Master of Business Administration (MBA)
SKILLS
ABOUT CHRIS SCULL
Product and platform leader with 22+ years experience designing and scaling digital ecosystems for global organisations.I specialise in the intersection of AI, product strategy, service design, and organisational transformation — helping companies move from fragmented tools and workflows to unified, intelligent platforms.Currently leading experience strategy for GSK’s global GenAI marketing platforms, defining how AI-powered products transform content creation and campaign orchestration across markets.Previously Head of Experience Design at Wunderman Thompson (WPP), where I built and led a 30+ person UX team delivering large-scale digital transformation programmes for global brands including Amazon, Unilever, EY, and Mercedes-Benz.
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