Chris Saito
Chief Commercial Officer @Vubiquity
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WORK HISTORY
Chief Commercial Officer @Vubiquity
Burbank, CA, US
Responsible for defining and lead Vubiquity\'s commercial strategy across the US and International lines of Businesses. Align sales and marketing plans with the mission to provide high-quality media services and technology solutions.* Sales Leadership - managing and scaling a high-performance global sales organization targeting Content Creators, Content Distributors, Streaming Platforms and Broadcasters Worldwide.* Oversee all facets of Marketing, champion customer-centric messaging and ensure alignment across customer touch points. Oversee development and execution of cohesive annual marketing plans that drive sales revenue.* Commercial Operations - Leading forecasting, CRM optimization, sales enablement tools and performance analytics. Optimize pricing strategies, promotional programs and loyalty initiatives.* Cross Functional Collaboration - ensuring sales and marketing teams collaborate with all cross functioning departments.* Translating customer and industry insights into actionable feedback for product improvements and pipeline planning.
EDUCATION
San Diego State University
Bachelor of Science, Economics
SKILLS
ABOUT CHRIS SAITO
A diversified sales and marketing executive with experience in engaging customers at all levels in an organization to deliver results. A passion for combining Media Services and SaaS applications to impact business operations and drive revenue growth. Experienced in guiding organizational improvements such as Infrastructure of Sales/Marketing Teams, Brand/Product Marketing, Value Proposition/Product Messaging Development, and Go To Market Strategy. Adept at running large teams and organizations to start-ups. SKILLS • Sales Enablement/Channel Branding – developing strategies that work for customers.• Team Leadership – inspiring teams and cross functional departments, building teams, departments.• Category Creator – product marketing, positioning, messaging, value propositions, go to market• Growth Hacker – develop demand generation playbooks, customer engagement. B2B, B2C skills.• Customer Advocate – uncover customer perceptions thru data analysis, consumer research.• Channel Optimizer – understand acquisition costs, maximize investments, P&L, Budget Mgmt.TRAITS• Growth Mindset – strive to be better and coach it in others.• Relentlessly Curious -always looking for new ideas.• Disruptor – leverage previous experience to create new approaches.• Action Oriented – always moving forward.• Grit – mature and self-aware to demonstrate resilience.• Research Orientation – data and research fact based point of view.• Tech Focused – gadget geek and early adopter of new technology.Capabilities include:* Enterprise Sales* Business Development/Strategy* Product Strategy, Brand Marketing, Digital Marketing, Content Marketing.* Content Creative - Development, Production, Distribution* Data Analytics* Product Management* Mobile App Development* Social Media/SEO* Global Experience, managed International territories.
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