Chris Robinson
Area Manager @B&M Retail
Signup · Get unlimited contacts
WORK HISTORY
Area Manager @B&M Retail
Gloucestershire, GB
Fully responsible and accountable for 14 stores across Swindon, Gloucester and Wiltshire.Mixture of large format stores with Garden Centres and mix complexities. Avg turnover of 2.6M per week. Highest taking area within the South Region. 2 X overall business Top 10 stores. Accountable for a total of 30 Store / Deputy Store Managers. 135 Middle Management600+ Colleagues.
EDUCATION
Avado
CIPD Intermediate Certificate in Human Resource
The Open University
(BA) Business Management, Business Administration, Management and Operations
East Devon College
Communication, Media Studies, English and Photography
SKILLS
ABOUT CHRIS ROBINSON
I am a highly motivated, adaptable, people and customer-focused retail leader with over 20 years’ experience in fast-paced, high-volume environments. I have a proven track record in multi-site leadership, delivering sustained LFL sales growth, full P&L accountability, and consistent KPI performance through strong operational discipline and people-first leadership. My experience spans a broad range of retail sectors, including FMCG, Fresh Food, Garden Centres, Home, DIY, Toys, Electrical\'s and Fashion - giving me a well-rounded, commercially agile approach to retail operations. I combine strong commercial acumen with a sharp eye for visual merchandising and sales-driving strategy. I am particularly passionate about creating simple, scalable “ways of working” that improve store efficiency, increase colleague productivity, and drive both sales and compliance across large areas. I lead with a clear customer-first mindset, ensuring every decision is grounded in delivering an outstanding customer experience. I empower my teams to grow sales through service, high standards, and consistent execution, underpinned by a strong competitive drive to outperform targets and continuously raise the bar. Developing people is at the core of my leadership style. I build capability through structured coaching, clear performance management, and succession planning. I take real pride in seeing colleagues progress - both in improving store performance and advancing their own careers. I am CIPD-qualified, with strong expertise in Retail HR, including performance management, engagement, and talent development at all levels. A significant part of my career has focused on turning around underperforming and operationally challenging stores and areas - delivering sustainable improvements in performance, standards, and team capability. I have also successfully project managed over 25 new store openings across two retailers within the South West, including leading 7+ openings across the Bristol area - from initial planning support with HO teams and recruitment through to launch and post-opening optimisation. Currently, I operate as an Area Manager within a high-growth UK discount retailer, leading large, multi-site teams with energy, integrity, and a relentless, competitive focus on delivering results.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.