Chris Chapman

Product Marketing and Brand Strategy Leader

Role
Senior Product Marketing Manager at SANS Institute
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Chris Chapman

Marketing Strategist & Brand Storyteller sitting at the intersection of culture and technology. With 15+ years of experience, I craft human-centric narratives that turn passive audiences into passionate communities.Notable Skills & Experience:• Engagement marketing• Content strategy and production• Marketing project management• Organic and paid social campaigns• Customer experience optimization• Marketing analytics and measurement• Influencer and agency management• Business intelligence tools

Experience

  1. Senior Product Marketing Manager

    SANS Institute

    Jan 2022 — Present

    Lead the strategic execution of demand generation and go-to-market efforts for cybersecurity education and certification programs.+ Conduct competitive analysis and market research to inform product strategy and refine go-to-market plans, ensuring program differentiation in a saturated education landscape.+ Create high-impact content to drive engagement at key stages of the funnel and support lead generation and nurturing goals.

Education

  • Marymount Manhattan College

    BA, Communication Arts

  • Parsons School of Design - The New School

    MA, Media Studies

    2010

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Chris Chapman — Senior Product Marketing Manager at SANS Institute in Los Angeles, CA, US | Unifers