Christopher R.

About Christopher R.

Chris Riegg was born and raised in West Allis, Wisconsin, an industrial suburb of Milwaukee. He is an experienced investment banker and strategic advisor whose career has focused on advising ownership groups and leadership teams on a wide range of strategic, financial, and transaction-related objectives. Over more than 30 years in the financial services industry, Chris has advised well over 200 business owners and executive teams on matters including business sales and acquisitions (M&A), debt refinancing, recapitalizations, restructurings, and the placement of institutional debt and private equity capital.Chris has worked across a broad spectrum of industries, including manufacturing, industrial services, distribution, and technology, helping companies address complex challenges related to growth, acquisitions, financing, ownership transitions, and business structure. He has also supported companies navigating distressed or transitional situations, bringing a pragmatic, experience-based perspective to each engagement.Chris is the founding partner of Promontory Strategy Group (PSG), which was established to provide a select group of privately held and family-owned businesses with dedicated strategic and financial advisory support. In addition, he co-leads Promontory Point Capital (PPC), an investment banking boutique focused on privately held companies, which he co-founded in 2004. Earlier in his career, Chris held leadership roles at L. William Teweles & Co, U.S. Bank Capital Markets, and J.P. Morgan Chase. His transactional experience includes advising acquirers, sellers, banks, private equity firms, mezzanine lenders, and other institutional investors.Chris is a frequent speaker to business owners, leadership teams, and professional advisors, including attorneys, accountants, and commercial lenders, and he participates in various C-level forums. His speaking topics include pre-transaction planning, ownership liquidity and succession strategies, growth through strategic M&A, and financing and refinancing execution.Chris holds a Master’s degree in Corporate Finance from Marquette University and a Bachelor’s degree in Accounting from the University of Wisconsin–Milwaukee. He is a CFA charterholder and a licensed CPA in the State of Wisconsin. He is active in the community, volunteering with organizations such as St. Vincent de Paul and supporting the Stars and Stripes Honor Flight of Wisconsin. Chris and his wife Kim have been married for over 33 years and have two adult children living in the Milwaukee area.

Experience

1. Partner and Co-founder

   Promontory Point Capital

   Feb 2004 — Present · Milwaukee, WI, US

   Milwaukee-based Promontory Point Capital provides business and transactional advisory services to privately-held, many of which are family-held, businesses. As a Wisconsin native, I jointly established the firm in 2004 and have successfully led almost 200 client engagements for our Midwest-based privately-held clientele involving their ownership transition, ownership liquidity, corporate finance, and strategic growth objectives. Our firm is frequently introduced into situations involving:• Ownership Planning: We are frequently introduced to owners or senior management teams when owners are interested in learning about their options involving a potential sale of all or a portion of their business. We have arranged transactions involving strategic partners, private equity firms, ESOPs, management buyouts, and other types of shareholder recapitalizations. • Financing: A company may have either short-term or long-term funding needs that may require resources beyond what their existing lender is willing to provide. PPC arranges capital for companies including non-bank debt, subordinated debt, sale-leaseback, and other forms of institutional funding to fund growth, acquisitions, shareholder redemptions, buyouts, and other corporate purposes.• Growth: A company may have an interest in growing and expanding by acquisition or strategic joint venture and wish to have an initial conversation regarding their strategic growth objectives.

Education

• Marquette University

  MBA, Corporate Finance

• Lubar College of Business

  Accounting, Accounting, Finance, Economics

Skills

• Debt
• Debt & Equity Capital
• Capital Markets
• Equity Capital Markets
• M&a Experience
• Middle Market
• Business Valuation
• Mergers & Acquisitions
• Recapitalizations
• Mergers
• Investment Banking
• Private Equity
• Debt Restructuring