Chris Ponder
Senior Manager of Customer Development and Sales Development Lead, Ralph Lauren Underwear and Sleepwear
- Role
- Senior Manager of Customer Development at Hanesbrands Inc
- Location
- Bristol, RI, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager of Customer Development
Nov 2010 — Present
Manage a complex process of production, warehousing, and shipping to the following accounts:o January 2012 to present. Annual shipments of $40M in Polo/Ralph Lauren Underwear and Sleepwear to Bloomingdales, Belk, The Hudson Bay, Century 21, E&J Lawrence.o November 2011 – January 2012. Annual shipments of $50M in Hanes Men’s and Boys’ Underwear to J.C. Penny and Stage Stores.o November 2010 to November 2011. Annual shipment of $120M in Polo/Ralph Lauren Underwear and Sleepwear to Macys and Macys.com. • Integral in the development of seasonal assortments to complement a basics business. Shop markets for new styles and fabrications. Determine “white space” on a selling floor and develop strategies to take advantage of missed opportunities. • Develop and execute production and shipment plans by account. Partner with planning and sourcing to optimize warehouse inventory to insure in-stock rates for shipments while eliminating unproductive inventory.• Analyze customer selling at both the national and local levels. Use market data and Hanes national selling to develop and recommend a strategic assortment tailored to the strength of each account. • Develop seasonal trade spend (give-back) plans to optimize each account’s pricing, promotions and advertising where possible.• Partner with each account to tailor an assortment and develop new product that satisfies the customer base of the account. Develop specific better product with high average unit retails for the better department store customer.
Education
Oglethorpe University
BA, International Studies and Economics
1988 — 1992
Clemson University
MA, Economics
1992 — 1994
Skills
- Management
- Private Label
- Fashion
- Analysis
- Negotiation
- Marketing Strategy
- Sales
- Cpfr
- Visual Merchandising
- Assortment
- Trend Analysis
- Inventory Management
- Merchandising
- Merchandise Planning
- Demand Planning
- Trend
- Retail
- Apparel
- Project Planning
- Leadership
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