Chris Pirrotta

VP, Marketing & Fan Experience @ Fellowship Entertainment | Founder, TheOneRing.net | Architect of Fan-First Communities | Proud Dad of 3 | School Board Director (Opinions are my own)

Role
VP Marketing & Fan Experience at Embracer Freemode
Location
Allentown, PA, US
LinkedIn followers
500 followers

About Chris Pirrotta

Chris Pirrotta is a fan-first growth strategist and community builder with more than 25 years of experience at the intersection of fandom, brand, and technology. As a founder of TheOneRing.net, he helped pioneer early online Tolkien fandom, building one of the internet’s first large-scale fan communities and redefining how fans and rights holders could engage with one another.He currently serves as VP, Marketing & Fan Experience at Fellowship Entertainment (listed on LinkedIn as Embracer Freemode), steward of Middle-earth Enterprises and other iconic IP. In this role, Chris focuses on building scalable, trust-centered community systems that strengthen direct fan relationships and align brands with the people who care about them most.Previously, at Sideshow, he spent nearly 25 years leading digital experience, marketing, and retail innovation - helping transform a niche collectibles company into a global pop culture brand through experimentation, risk-taking, and deep community engagement.Outside of work, Chris serves as an elected School Board Director for the Parkland School District, where he advocates for public education and responsible governance. He is most proud of his role as dad to three daughters, and when he’s not building communities or debating strategy, he’s volunteering locally, playing word games, or dreaming up the next idea that probably requires more hours in the day.

Experience

  1. VP Marketing & Fan Experience

    Embracer Freemode

    Feb 2026 — Present

    Leading fan-first marketing and community strategy across Fellowship Entertainment (currently listed on LinkedIn as Embracer Freemode), including Middle-earth Enterprises and other iconic IP. Building scalable systems that strengthen direct fan relationships, emphasize trust, and align brands with the communities they serve.

Education

  • Penn State University

    BA, Integrative Arts - Digital Media

    1993 — 1998

Skills

  • Photoshop
  • Social Media
  • Css
  • Creative Direction
  • Illustrator
  • Event Management
  • Business Development
  • E-Commerce
  • Technical Leadership
  • Entertainment Journalism
  • Graphic Design
  • Html
  • Email Marketing
  • Website Development
  • Wordpress
  • Online Marketing
  • Management
  • Cms
  • Entertainment Technology
  • Web Analytics
  • Business Strategy
  • New Media
  • Events Organizer
  • Web Development
  • SEO
  • Business Analysis

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Chris Pirrotta — VP Marketing & Fan Experience at Embracer Freemode in Allentown, PA, US | Unifers