Chris Pirrotta
VP, Marketing & Fan Experience @ Fellowship Entertainment | Founder, TheOneRing.net | Architect of Fan-First Communities | Proud Dad of 3 | School Board Director (Opinions are my own)
- Role
- VP Marketing & Fan Experience at Embracer Freemode
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About Chris Pirrotta
Chris Pirrotta is a fan-first growth strategist and community builder with more than 25 years of experience at the intersection of fandom, brand, and technology. As a founder of TheOneRing.net, he helped pioneer early online Tolkien fandom, building one of the internet’s first large-scale fan communities and redefining how fans and rights holders could engage with one another.He currently serves as VP, Marketing & Fan Experience at Fellowship Entertainment (listed on LinkedIn as Embracer Freemode), steward of Middle-earth Enterprises and other iconic IP. In this role, Chris focuses on building scalable, trust-centered community systems that strengthen direct fan relationships and align brands with the people who care about them most.Previously, at Sideshow, he spent nearly 25 years leading digital experience, marketing, and retail innovation - helping transform a niche collectibles company into a global pop culture brand through experimentation, risk-taking, and deep community engagement.Outside of work, Chris serves as an elected School Board Director for the Parkland School District, where he advocates for public education and responsible governance. He is most proud of his role as dad to three daughters, and when he’s not building communities or debating strategy, he’s volunteering locally, playing word games, or dreaming up the next idea that probably requires more hours in the day.
Experience
VP Marketing & Fan Experience
Feb 2026 — Present
Leading fan-first marketing and community strategy across Fellowship Entertainment (currently listed on LinkedIn as Embracer Freemode), including Middle-earth Enterprises and other iconic IP. Building scalable systems that strengthen direct fan relationships, emphasize trust, and align brands with the communities they serve.
Education
Penn State University
BA, Integrative Arts - Digital Media
1993 — 1998
Skills
- Photoshop
- Social Media
- Css
- Creative Direction
- Illustrator
- Event Management
- Business Development
- E-Commerce
- Technical Leadership
- Entertainment Journalism
- Graphic Design
- Html
- Email Marketing
- Website Development
- Wordpress
- Online Marketing
- Management
- Cms
- Entertainment Technology
- Web Analytics
- Business Strategy
- New Media
- Events Organizer
- Web Development
- SEO
- Business Analysis
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