Chris Pinckney
Head of Growth @ Brightland | People-first | Test → Learn → Scale | Scaling consumer brands to $150M+
- Role
- Head of Growth at Brightland
- Location
- Syracuse-Auburn, US
- LinkedIn followers
- 500 followers
About Chris Pinckney
I’m an omnichannel marketing leader who builds systems that turn customer insight into…
Experience
Head of Growth
Apr 2024 — Present
At Brightland, I lead growth strategy across the business, overseeing direct-to-consumer, Amazon, and retail while partnering closely with brand, product, operations, and technology teams. My role goes beyond marketing execution, it’s about aligning cross-functional priorities, building systems, and creating the clarity needed for the brand to scale sustainably.I focus on sustainable, brand-aligned growth, blending performance marketing, lifecycle strategy, website optimization, creative testing, and channel expansion. Since joining, I’ve relaunched Brightland’s website, led our most successful gifting campaigns to date, and introduced a new hero product line designed for everyday use.Day-to-day, I act as both strategist and operator, driving topline growth while also building the forecasting tools, processes, and infrastructure that help teams move faster and smarter.I believe exceptional growth comes from the intersection of storytelling, infrastructure, and iteration, and I’m proud to apply that approach at a brand that values quality, design, and customer connection as much as performance.
Education
State University of New York College of Agriculture and Technology at Cobleskill
Agricultural Business and Management
2015 — 2016
Cornell University
Agricultural Sciences & Business Management
2016 — 2019
Skills
- Public Relations
- Marketing Strategy
- Web Design
- Microsoft Excel
- Powerpoint
- Product Marketing
- Social Networking
- Team Building
- Management
- Negotiation
- Microsoft Office
- Sales
- Leadership
- Herd Management
- Project Management
- Farm Equipment
- Agribusiness
- Animal Welfare
- Teamwork
- Financial Planning
- Social Media
- Public Speaking
- Event Management
- Product Development
- Diversification
- Customer Service
- Accounting
- Strategic Planning
- Research
- Sales Process
- Animal Nutrition
- Product Management
- Marketing
- Event Planning
- Microsoft Word
- Agriculture
- Sales Management
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