Chris Payton-Barba
Retail Strategy & Category Growth | CPG | Revenue & Account Management
- Role
- Customer Success Manager at Storesight
- Location
- Fayetteville, AR, US
- LinkedIn followers
- 500 followers
About Chris Payton-Barba
Retail strategy and category growth professional with experience driving revenue across national retail channels.Currently partner with 35+ CPG brands to translate shelf level data into actionable growth strategies across grocery, mass, club, drug, and dollar. Focused on improving distribution, promotional execution, pricing visibility, and on shelf performance.Previously owned $6M+ in annual territory revenue at The Hershey Company, delivering 11.8% year over year growth through data driven selling and in store execution.Blend frontline retail experience with multi brand category visibility to identify gaps, uncover growth opportunities, and strengthen retail partnerships.Focused on revenue, execution, and measurable retail impact.
Experience
Customer Success Manager
Aug 2024 — Present · Fayetteville, AR, US
Manage a portfolio of 35+ enterprise CPG brands across grocery, mass, club, drug, and dollar channels, owning renewals, expansion, and executive relationships.• Maintain 95%+ renewal performance through KPI aligned success planning• Lead executive QBRs translating shelf level data into actionable retail strategy• Drive expansion through retailer growth, category additions, and booster programs• Scale adoption of Share of Shelf and advanced analytics across multi team stakeholders• Standardize onboarding and training to increase active platform engagement• Partner with Product and Engineering to improve data coverage and analytics capabilities• Stabilize at risk accounts through data validation and corrective alignment
Education
Missouri Southern State University
Bachelor's degree, Health Promotion and Wellness
2013 — 2020
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