Chris Pastorius

About Chris Pastorius

I\'m a creative problem solver who has found a niche/home in digital performance marketing & analytics.My personal journey started when a professor of mine, who was also President of a brand/event management company, confided in me that he felt his largest event he managed\'s biggest issue was a lackluster social media presence. I spent the next couple weeks developing a deck to outline their current state, & what an ideal future state could look like. I spent the next 3 years owning the social media marketing (paid & organic) channel for that event (A weeklong free public festival -the largest event of its kind in the US). I gradually expanded my role into other marketing aspects, including assisting the VP of Marketing with branding, crafting radio scripts, & performing marketing research, as well as owning social media for a few other smaller events.While finishing school, and looking for a full-time job after graduation, I lent my experience to smaller organizations in the area. I developed, owned, or advised them on social media strategies.From there, I got my start in Paid Search Marketing. I quickly became a Subject Matter Expert in the channel, being a finalist multiple times at that agency\'s annual award ceremony for Best Client Team and Innovation awards. Continuing to thrive utilizing creative problem-solving skills, I never stopped pushing my accounts/clients to be progressive SEM leaders in their markets.I now work as a Marketing Director for a prominent young company in the Medical/Prescription vertical. Moving from the agency world to in-house has allowed me to turn my work into a sandbox of testing, strategy oversight, & data exploration. Being completely plugged into an organization allows for my curiosity to be unbounded, as well as push my problem-solving prowess to new limits as I get to simultaneously explore, as well as shape the complexities of the deep hive of marketing channels/customer paths that is our company.Beyond marketing, I am passionate about music and creative writing & hope to publish something someday.

Experience

1. Head of Growth

   Brightside Health

   Sep 2020 — Present · New York, NY, US

   Lead Performance Marketing strategy and execution- Provide strategy, segmentation, creative direction and analytics resources to CRM strategy- Manage performance agency/vendor relationships (affiliate, facebook, google, creative, etc)- Conduct Marketing & Business Analytics (including initial architecture and installation of measurement framework, LTV & retention curve work, forecasting, funnel performance analytics, test performance analytics, marketing performance analytics, and ad-hoc SQL data table construction)- Drive Product Management & Design (lead UX updates, tests, and subset of the feature roadmap, as well as drive strategy for resource allocation to develop new features or implement more technical updates as needed for the advancement of growth marketing goals.)- Owns growth, CAC, CVR and related company specific KPIs

Education

• La Roche University

  Bachelor of Science (BS), Business Management/Marketing

• Community College of Allegheny County

  Associate of Science (AS), Marketing Management

Skills

• Copywriting
• Paid Search Strategy
• Display Advertising
• Microsoft Excel
• Copy Writing
• Advertising
• Blogging
• Marketing
• Paid Search Campaigns
• Youtube Video Advertising
• Native Advertising
• Facebook Retargeting
• Online Marketing
• Search Engine Marketing
• Tableau
• Social Networking
• Social Media Marketing
• Google Adwords
• Marketing Analytics
• Reddit Advertising
• Digital Marketing
• Online Advertising
• Google Analytics
• Kenshoo
• Google Search
• Bing Shopping
• Sql
• Google Shopping
• Display Campaigns
• Product Listing Ads
• Search Engine Marketing (Sem)
• Facebook Marketing
• Social Media
• Public Relations
• Direct Mail Marketing Analytics
• Adwords Scripts
• Marketing Strategy
• Gemini Shopping
• Paid Search Forecasting
• Yahoo Search Marketing