Chris Oconnor
Account-based Marketing Manager @Redgate Software
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WORK HISTORY
Account-based Marketing Manager @Redgate Software
Houston, TX, US
Design and execute go-to-market campaign strategies for AMER regional team by partnering with sales, portfolio marketing, and brand & community to identify common goals for creating sales enablement, event, and thought leadership resources.• Utilize reporting and intent measuring tools (e.g, 6sense, Power BI, Salesforce, and Adobe Marketo) to address potential pipeline gaps while influencing sales leadership on the best strategic plan to achieve regional $11.2M FY24 pipeline KPI, increase pipeline 30% year-over-year, and grow annual recurring revenue.• Position Redgate to expand beyond core audiences through the creation of the DevOps Devour Hour, a bite-sized introduction into Database DevOps that showcases how the Redgate product portfolio helps organizations navigate the skills gap and manage complex environments. This event has exceeded KPIs by sourcing $1M ACV pipeline in FY22 and $1.5M in FY23, becoming a widely recognized tool for meeting customers at the right place and time to enhance their buying journey.
EDUCATION
University of Houston
Master of Business Administration (M.B.A.), Marketing/Marketing Management, Consulting
The University of Texas at San Antonio
Bachelor of Business Administration, Marketing Honors
SKILLS
ABOUT CHRIS OCONNOR
Actionable Ideation: 8+ years of leading the transformation of big ideas into actionable go-to-market strategies by scaling multi-touch, full-funnel marketing campaigns to accelerate revenue growth from acquisition through expansion.Data Dependent: Influence decision making by utilizing reporting and intent measuring tools (e.g, 6sense, Power BI, Salesforce, and Marketo Engage) to deliver performance impact, address pipeline gaps, segment audiences, and react to emerging trends.Partner Champion: Gathering industry experts from enterprise sales, product marketing, and engineering to solve complex problems and identify common themes for the creation of sales enablement, regional event, and thought leadership resources.
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