Chris Oconnor

About Chris Oconnor

Actionable Ideation: 8+ years of leading the transformation of big ideas into actionable go-to-market strategies by scaling multi-touch, full-funnel marketing campaigns to accelerate revenue growth from acquisition through expansion.Data Dependent: Influence decision making by utilizing reporting and intent measuring tools (e.g, 6sense, Power BI, Salesforce, and Marketo Engage) to deliver performance impact, address pipeline gaps, segment audiences, and react to emerging trends.Partner Champion: Gathering industry experts from enterprise sales, product marketing, and engineering to solve complex problems and identify common themes for the creation of sales enablement, regional event, and thought leadership resources.

Experience

1. Account-based Marketing Manager

   Redgate Software

   Aug 2022 — Present · Houston, TX, US

   Design and execute go-to-market campaign strategies for AMER regional team by partnering with sales, portfolio marketing, and brand & community to identify common goals for creating sales enablement, event, and thought leadership resources.• Utilize reporting and intent measuring tools (e.g, 6sense, Power BI, Salesforce, and Adobe Marketo) to address potential pipeline gaps while influencing sales leadership on the best strategic plan to achieve regional $11.2M FY24 pipeline KPI, increase pipeline 30% year-over-year, and grow annual recurring revenue.• Position Redgate to expand beyond core audiences through the creation of the DevOps Devour Hour, a bite-sized introduction into Database DevOps that showcases how the Redgate product portfolio helps organizations navigate the skills gap and manage complex environments. This event has exceeded KPIs by sourcing $1M ACV pipeline in FY22 and $1.5M in FY23, becoming a widely recognized tool for meeting customers at the right place and time to enhance their buying journey.

Education

• University of Houston

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, Consulting

  2016 — 2018

• The University of Texas at San Antonio

  Bachelor of Business Administration, Marketing Honors

  2007 — 2011

Skills

• Sales Management
• Advertising
• Analysis
• Salesforce.com
• Social Media Marketing
• Microsoft Excel
• Market Research
• People Skills
• Marketing
• Microsoft Office
• Sales
• Marketing Strategy
• Customer Service
• Project Planning
• Leadership
• Social Media
• Marketing Research
• Management
• Public Relations
• Business Strategy
• Customer Satisfaction
• Microsoft Word
• Time Management