Chris Novak

Chief Operating Officer at Eden Collective

Role: Chief Operating Officer at Eden Collective
Location: Charlottesville, VA, US
LinkedIn followers: 500 followers

OperationsView LinkedIn profile

Experience

Chief Operating Officer
Eden Collective
Sep 2021 — Present
Enabling growth stage business to scale through media. By developing human-powered analytics I\'m helping clients confidently expand their channel mix while achieving their KPIs and unlocking expansion opportunities. I\'m taking a Performance Media mindset to evaluating Media Performance ensuring accountability of media across the entire funnel.

Skills

Team Management
Digital Marketing
Search Engine Optimization (SEO)
Msn Adcenter
Sem
Google Analytics
SEO
Analytics
Google Adwords
Search Engine Marketing (Sem)
Auditing
Software Documentation
Social Media
Online Advertising
Ppc
Quality System
Management
Social Media Marketing
Manufacturing
Microsoft Excel
Web Analytics
Omniture
Pay Per Click (Ppc)
Search Advertising

Contact information

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Work email
•••••@edencollective.co
Personal email
•••••@•••••.com
Direct dial
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Current company

Eden Collective

Marketing Services · 20 employees · Founded 2019 · New York, New York, United States

Eden Collective is a different kind of media partner. We’re not an agency; we’re a consultancy of media strategists who work with brands or agencies to unlock full-funnel media strategies and analytics. What sets us apart is our elite senior team, many of whom came from the major holding companies, and our independence. We help businesses see past the narrow confines of “performance media\" and aim for “media performance” to meet and exceed their goals. We train our clients to think like marketers, not machines, encouraging them to spend strategically across channels (TV, digital, CTV, video) in ways that deliver real business results. A boutique media strategy consultancy founded in 2019, Eden serves nationally recognized clients including Jackpocket, GoodRx, and The Farmer’s Dog where Eden Collective developed the TV strategy that culminated in a Super Bowl ad in 2023. We tackle growth brands\' most challenging Media and Measurement questions, including: Can TV/Streaming Video be the exponential growth driver we need to support pre-IPO sales targets, without compromising blended CAC? How can we measure and continuously optimize the impact of our cross-channel media mix on indirect transactions via our retail channel partners? How can we gain traction in share of voice ahead of emerging competitive entrants? What is the required investment size and channel allocation to attract and convert new audience segments? How can we break our executive and finance team\'s addiction to last touch attribution?

edencollective.co

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