Chris Nachman

About Chris Nachman

Hi, I\'m Chris - I’m a data-driven product marketing leader with a proven track record of scaling products, crafting positioning, and driving growth across big tech, startups, and agencies. I specialize in turning customer insights and market signals into clear product strategy, positioning/messaging, and GTM plans that acquire, engage, and retain users.I’ve led global launches, built 0→1 products and marketing engines, and owned programs that drove >$360M ARR, 2M+ new subscribers, and millions of claims, clicks, and conversions. What I’m Known For: GTM & Product Strategy: Drove global GTM for Xbox Game Pass, influencing product roadmaps and leading integrated acquisition, engagement, and retention campaigns reaching 25M+ subscribers. Segmentation & Personalization: Built subscriber segmentation and ML-based personalization engines powering campaigns for 25M+ users, adding 2M+ new subscribers. Sales Enablement & Revenue Impact: Created sales pitches, decks, and CRM automation workflows that generated $2.5M+ in revenue and sourced 200+ MQLs across B2B and B2C. Brand & SEO Growth: Scaled an agency from 4→10 clients and 3→12 team members with brand redesigns, SEO programs that boosted organic search by 300% in one month, and multi-channel campaigns. Experimentation & Insights: Designed A/B tests across product, email, web, and paid channels, optimizing conversion funnels and reducing churn across several high-visibility programs. 0→1 Building: Launched a fantasy sports app MVP from scratch using AI (Replit, Claude Code, Midjourney, VEO3); built dashboards, sprint systems, and project trackers for teams of 30+. Thought Leadership: PMA keynote speaker; delivered lectures on AI in marketing to 300+ students; Product Marketing “Newcomer of the Year” finalist.I thrive in ambiguous, high-velocity environments where ownership is high, cross-functional collaboration is essential, and customer insight drives strategy. I bring curiosity, structured thinking, and a bias for action.If you’re building something at the intersection of product, marketing, and growth, I’d love to connect.

Experience

1. Senior Product Marketing Manager

   Microsoft

   Aug 2025 — Present

   Partnered with Brand, Channel, Product, and Strategy teams to launch 16 products in H1 FY26, ensuring execution across global markets.• Managed a $2M paid media budget, driving activations across major retailers (Best Buy, Amazon, Target), social platforms (Meta suite, YouTube Demand Gen, Google SEM), and influencer campaigns (TikTok) that reached 230M+ impressions and 5.5M+ clicks• Acted as Chief of Staff for the Accessories Director, coordinating MBR deliverables and monthly updates for the Xbox Marketing org of 200+ employees.• Explored bundling opportunities with Xbox Game Pass and orchestrated holiday activations across PR, social, CRM, and in-product channels.

Education

• Wauconda High School

  General Education

• University of Chicago

  Public Policy Summer Scholar

• Indiana University Bloomington

  Bachelor of Science - BS, Marketing, Technology Management, International Business

Skills

• Event Planning
• Customer Service
• Research
• Microsoft Excel
• Powerpoint
• Project Management
• Social Media
• Collaborative Problem Solving
• Microsoft Word
• Microsoft Office
• Business Strategy
• Teamwork
• Management
• Training
• Product Marketing
• Leadership
• Time Management
• Public Speaking
• Marketing