Chris Muñoz
Business Development Manager @Armstrong Watson
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WORK HISTORY
Business Development Manager @Armstrong Watson
Glasgow, GB
Support and execute multi-channel marketing campaigns• Assist in delivering integrated marketing campaigns (online and offline) to promote Armstrong Watson regionally and nationally.Enhance brand awareness and market presence• Contribute to strategies that position the firm as a market leader, ensuring consistent brand messaging across all marketing touchpoints.Collaborate on business development activities across regions• Work closely with BD teams and regional executives to align marketing activities with client acquisition and retention goals.CRM management and data-driven marketing support• Assist in CRM development and usage to track client interactions, support segmentation, and identify new growth opportunities.Monitor and report on campaign performance• Track campaign metrics, analyse results, and support the wider marketing function in refining marketing activities based on insights.Support marketing content and messaging strategy• Collaborate on creating tailored content and promotional messaging specific to regions (e.g, Scotland), service lines, and sectors.Assist with client events & promotions• Support planning and delivery of events (live/virtual), ensuring they align with broader BD and marketing objectives.Contribute to social media and thought leadership campaigns• Support strategic use of social media for brand messaging, service promotion, and market engagement.Market & competitor insight gathering• Continuously monitor professional services trends and local market conditions to inform marketing tactics and identify new opportunities.Collaborate cross-functionally with internal stakeholders• Act as a bridge between the marketing team and partners, directors, and BD teams to ensure cohesive execution of strategies.
ABOUT CHRIS MUÑOZ
A results-driven marketer with a strong media background and a growing specialism in regional marketing strategy, brand growth, and client acquisition across the professional services sector.Currently focused on supporting and executing multi-channel marketing and business development initiatives that strengthen brand visibility, enhance client loyalty, and drive growth through new and existing client relationships. I combine creative thinking with data-led decision making to ensure all campaigns, whether digital or offline, deliver tangible impact.What I do- Develop and support regional marketing campaigns aligned to wider business growth goals- Contribute to lead generation, client retention, and upsell/cross-sell initiatives- Manage social media, content creation, and digital brand presence- Support event planning and marketing for live and online activations- Use CRM and analytics tools to track, report, and optimise campaign performance- Collaborate across marketing, BD, and internal teams to maintain brand consistency and messagingWho I connect with:I’m always keen to connect with fellow marketers, business development professionals, and creatives, whether to share insights, collaborate, or support the next wave of marketing talent.Specialties:Marketing & BD Strategy | Campaign Management | Lead Generation | CRM & Email Marketing | Social Media | Content Creation | SEO & SEM | Brand Development | Event Marketing | Reporting & AnalyticsIndustries I\'ve worked in:Professional Services | Finance | Advertising | IT | Recruitment | Charity | Retail | Software | MediaRecent marketing, I’m passionate about art, music production, cars, and gaming. Always up for a creative challenge!
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