Chris Moe

About Chris Moe

With over two years at the American Physical Society (APS), I lead marketing, experience, and engagement initiatives for a global scientific community of over physicists. My role involves overseeing a 20-person team, managing enterprise-wide strategies, and ensuring alignment across publishing, membership, advocacy, and public engagement. I focus on elevating APS’s brand visibility, trust, and mission impact through integrated marketing strategies. I bring more than two decades of expertise in client relations, planning, budgeting, and forecasting to my work. My efforts center on fostering collaboration across cross-functional teams to drive strategic goals and enhance audience engagement. I am committed to enabling impactful connections between APS’s mission and its diverse stakeholders.

Experience

1. Director of Marketing, Experience & Engagement

   American Physical Society

   Oct 2023 — Present

   Serving as the senior marketing leader for a mission-driven scientific society representing over physicists globally. Oversee a 20-person team, and guide APS’s enterprise-wide marketing, experience, and engagement strategy. Report directly to the Chief Engagement & Experience Officer.• Set and execute APS’s integrated marketing strategy across journals, meetings, membership, advocacy, and public engagement.• Manage brand positioning, voice, and content strategy to elevate visibility, trust, and mission impact.• Align marketing efforts with strategic goals by collaborating across publishing, membership, government affairs, and executive leadership.• Lead team development and performance; foster a culture of creativity, accountability, and cross-functional collaboration.• Drive marketing operations, including budgeting, performance metrics, campaign optimization, and vendor management.• Represent marketing on enterprise initiatives, contributing to strategic planning, change management, and digital transformation.• Serve as marketing’s voice on the Communications leadership team and advocate for a member-first, data-informed approach.Key Projects:• Designed and implemented the Society’s first organization-wide marketing strategy, supporting revenue, retention, and brand growth across departments.• Led cross-departmental implementation of a Customer Data Platform (CDP) to enable personalized, data-driven marketing and improved member insight.• Co-led content governance and web strategy overhaul for APS.org to improve user experience, SEO, and content lifecycle management.• Elevated campaign measurement and reporting with dashboards and KPIs to optimize performance and stakeholder visibility.• Developed new integrated messaging frameworks for APS meetings and membership marketing to improve segmentation and engagement.

Education

• Iowa State University

  BS, Marketing

Skills

• Multi-Channel Marketing
• Crm
• Software as a Service (Saas)
• Marketing Automation
• Html
• Microsoft Office
• Marketing
• Dreamweaver
• Css
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Launch
• Online Advertising
• B2b
• Direct Marketing
• Salesforce.com
• E-Commerce
• Business-to-Business (B2b)
• Indesign
• Online Marketing
• Software
• Email Marketing
• Ppc
• Analytics
• Go-to-Market Strategy
• Saas
• Customer Relationship Management (Crm)
• Silverpop
• Demand Generation
• Imageready
• Strategic Partnerships