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Chris Michels

Marketing Director

Role
Marketing Director at Estey & Bomberger, Llp
Location
San Diego, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Chris Michels

Growth minded marketing director specializing in paid media strategy and execution with…

Experience

  1. Marketing Director

    Estey & Bomberger, Llp

    May 2022 — Present · San Diego, CA, US

    Exceed industry benchmarks with a 31.8% lead close rate resulting in a 434% increase in signings- Employ functional iterative advancements across Google Ads and Microsoft (Bing) Ads accounts- Deliver integrated marketing strategies in-line with evolving business priorities while maximizing ROI- Optimize audience segmentation based on contact attributes and digital behavior- Analyze A/B/n and multivariate tests to quickly evaluate best online creative asset variations- Evaluate content performance in terms of views, bounce rate, conversions, and visitor flow- Leverage AI including ChatGPT, Perplexity, and Claude to maximize workflow efficiency.

Education

  • San Diego State University

    Bachelor of Arts (B.A.), English Language and Literature/Letters

    2002 — 2005

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Chris Michels — Marketing Director at Estey & Bomberger, Llp in San Diego, CA, US | Unifers