Christina McCale
Driving Organizational Growth and Impact | Marketing, Educational Programming, Learning Architect
- Role
- Chief Operating Officer at The Justice Clearinghouse
- Location
- Olympia, WA, US
- LinkedIn followers
- 500 followers
About Christina McCale
Capitalizing on experience in Fortune 100 firms, a diverse collegiate teaching career…
Experience
Chief Operating Officer
Nov 2016 — Present · Olympia, WA, US
Justice Clearinghouse is the leading year-round, peer-to-peer virtual education platform for criminal justice professionals, emphasizing multidisciplinary collaboration.As COO, I oversee daily operations, marketing, and educational programming to drive growth, expand impact, and deliver high-quality content to thousands nationwide.KEY RESPONSIBILITIES and ACHIEVEMENTS Leadership in Webinar Operations• Plan and execute 150–160 webinars annually with a 14–18 month planning cycle.• Onboard and coordinate 100–125 speakers yearly.• Host and facilitate 50% of webinars, managing Q&A and technical issues.• Developed and launched the pre-recorded webinar process for flexible content delivery. Marketing & Audience Engagement• Lead multi-platform marketing campaigns for webinars and courses.• Built partnerships with 8+ national associations to expand reach.• Use audience data to refine webinar topics and marketing strategies.• Boost engagement with Q&A articles, image quotes, and cross-promotions. Online Course Creation & Management• Produced 30+ online courses, including certification programs.• Designed interactive courses in Articulate Rise 360 with real-world applications.• Led course development from concept to launch. Strategic Leadership & Operational Excellence• Advise leadership on strategy and growth.• Streamlined 80+ production processes and scaling operations.• Expanded webinars from 61 to 160–180 annually, building a 1,300+ webinar library.• Use performance data to drive improvement. Team Management & Collaboration• Lead internal teams, guiding video editors and content creators.• Innovated workflows for webinars and courses. Partnership Development & Growth• Grew partnerships with ASEBP, AJA, IALEIA, HSUS, NACA, NOVA, NPI, Nlets, WIFLE.• Quadrupled organizational memberships and tripled individual subscribers.• Led co-branded campaigns to grow partner engagement.
Education
Gonzaga University
BA
University of Colorado at Denver
MS
Gonzaga University
MA
Skills
- Event Planning
- Problem Solving
- E-Learning
- Writing
- Leadership
- Program Management
- Public Speaking
- Customer Relations
- Small Business
- Strategy
- Nonprofits
- Creative Writing
- Microsoft Office
- Online Advertising
- Organizational Development
- Team Leadership
- Market Research
- Editing
- Marketing Communications
- Social Media
- Promotions
- Product Development
- Analysis
- Teaching
- Entrepreneurship
- Management
- Team Building
- Staff Development
- Leadership Development
- Social Media Marketing
- Powerpoint
- Coaching
- Higher Education
- Executive Coaching
- Non-Profits
- Customer Service
- Mentoring
- Blogging
- Research
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