Chris Bradley
Chief Marketing Officer @Veritiv
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WORK HISTORY
Chief Marketing Officer @Veritiv
Buena Park, CA, US
As Chief Marketing Officer at Veritiv, I lead the company’s marketing, sustainability, artificial intelligence, and innovation agenda — uniting brand strategy, sustainable design, and AI-enabled execution to position Veritiv as the most innovative specialty packaging distributor in North America.I oversee two of Veritiv’s applied R&D platforms:• Sustainable Design Lab (SDL) – our Silicon Valley–based innovation hub for rapid prototyping, advanced lifecycle analysis, and next-generation packaging development. Through SDL, we help the world’s leading brands transition to recyclable, compostable, and biodegradable packaging solutions that scale in the real world.• AI Transformation Lab (AITL) – Veritiv’s internal capability for prototyping and deploying agentic AI systems across commercial workflows, including go-to-market strategy, customer experience, packaging design, regulatory guidance, and sales enablement.I host two public podcasts:• Sustainable Design Lab Podcast – a top-100 U.S. management podcast featuring innovators, policymakers, and brand leaders shaping the future of packaging.• AI Transformation Lab Podcast – focused on how agentic AI is redesigning real work, and how organizations can move from prompt-based tools to autonomous execution.My focus: driving growth, advancing sustainability, and creating enterprise value through breakthrough innovation, applied AI, and transformative marketing.
EDUCATION
University of Colorado Boulder - Leeds School of Business
BS, Finance
SKILLS
ABOUT CHRIS BRADLEY
Visionary enterprise executive and inventor focused on deploying emerging technologies at scale inside complex commercial organizations.Over the past 25 years, I’ve led the development and launch of more than 50 consumer products across lifestyle, beauty, consumer electronics, and CPG categories, building deep expertise across strategy, engineering, supply chain, manufacturing, and go-to-market execution. I hold more than 40 patents spanning consumer products and packaging technologies.Today, my work centers on embedding AI into real enterprise workflows.As Chief Marketing Officer at Veritiv, I lead marketing, sustainability, and AI transformation across a multi-billion-dollar specialty packaging organization. I oversee two applied innovation platforms:• The Sustainable Design Lab – focused on advanced lifecycle analysis, sustainable materials innovation, and regulatory navigation (EPR/PPWR) for leading global brands.• The AI Transformation Lab – focused on prototyping and deploying agentic AI systems across commercial operations, including go-to-market strategy, account intelligence, packaging recommendation engines, regulatory guidance systems, and sales enablement workflows.Our focus is not experimentation for its own sake, but measurable productivity gains, higher-value work, and scalable AI capability embedded directly into operating systems.I host the Sustainable Design Lab Podcast (Top 100 U.S. Management Podcast) and the AI Transformation Lab Podcast, where I explore how sustainability and agentic AI are redesigning real work inside enterprises.My focus: building the internal AI capabilities required for organizations to compete in an increasingly intelligent, automated, and resource-constrained economy.
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