Chris Masterson

About Chris Masterson

I’ve spent the last 15+ years in Customer Success and account management roles focused on driving real business outcomes, not just managing relationships.Most recently, I managed a portfolio tied to over $94M in annual transaction volume within an RBC-backed platform, helping customers improve performance across their pipeline. That included increasing product adoption by 50%+, improving conversion rates, and translating platform usage into measurable revenue impact.My work typically sits at the intersection of customer success and business performance, where the focus is on adoption, retention, and expansion, but ultimately measured by conversion, engagement, and revenue outcomes.I’ve partnered closely with Product, Engineering, and Sales teams to align customer needs with platform capabilities, using data to guide decisions and prioritize the highest-impact actions.Currently exploring Customer Success and Account Management roles where I can continue to drive retention, expansion, and revenue growth.

Experience

1. Managing Partner

   Indigo Unlimited Llc

   Oct 2018 — Present

   Operate a multi-brand business generating revenue through e-commerce and travel services, owning end-to-end strategy and executionDesign and launch original apparel products through Etsy and print-on-demand platforms, focusing on listing optimization, pricing strategy, and customer engagementWork directly with travel clients to plan and coordinate trips, managing bookings, vendor relationships, and end-to-end customer experienceAnalyze performance trends and customer behavior to improve conversions, streamline operations, and drive repeat business

Education

• Angelina College

  Dramatic Arts

Skills

• Leadership
• Salesforce.com
• Sales
• Account Management
• Online Advertising
• Online Marketing
• Sem
• SEO
• Ppc
• Management
• Cold Calling
• Sales Management
• Crm
• Advertising
• Google Adwords
• B2b
• Social Networking
• Google Analytics
• Sales Process
• Retail
• Customer Service
• New Business Development
• Marketing
• Keyword Advertising
• Customer Satisfaction
• Coaching
• Web Marketing
• Search Analysis
• Customer Relations
• Google Maps
• Customer Experience
• Team Leadership
• Direct Marketing
• E-Commerce
• Mobile Marketing
• Digital Marketing
• Online Lead Generation
• Sales Operations
• Web Analytics
• Sales Presentations