Chris Magdelain

About Chris Magdelain

Chris Magdelain is a Director of UX Strategy at Genesys, where he drives cross-departmental initiatives aligned with the company’s vision of Empathy-as-a-Service. By leading transformative Design Thinking programs, he empowers individuals and teams to embrace user-centered design to accelerate innovation while activating thousands of employees across the organization in collaborative problem-solving. His leadership has driven meaningful improvements in product development, customer experience, and operational efficiency, contributing to Genesys’ continued growth and success.Chris leverages artificial intelligence to explore its practical and responsible applications in creativity, productivity, and customer engagement. He has personally developed custom AI chatbots and experimented with AI-driven solutions to showcase the value of AI in streamlining workflows and transforming human-AI interactions in Agentic AI. His ability to recognize and apply AI’s potential across industries has positioned him as a forward-thinking leader in emerging technologies.Prior to Genesys, Chris held key roles at IBM, including Design Lead & Enterprise Design Strategist for IBM Blockchain Services. In this capacity, he led strategic engagements that consistently achieved high Net Promoter Scores (NPS) and enabled clients to unlock new business opportunities through blockchain. As a Global Design Strategist & Enterprise Design Thinking Lead, Chris played a pivotal role in embedding Design Thinking into IBM’s culture and driving client-facing engagements, contributing to over $1.64 billion in wins worldwide.Chris also brings expertise as an Executive and Leadership Coach, partnering with business executives, change agents, and emerging leaders to achieve their goals through innovative accountability strategies. His bespoke techniques, grounded in intuition, self-awareness, and transformational change, empower clients to unlock their potential, drive significant growth, and adopt cutting-edge tools like AI to accelerate their success.With a strong commitment to innovation and collaboration, Chris excels in creative strategy, product development, and driving organizational transformation. His ability to implement scalable programs and cultivate a culture of inclusion, growth, and continuous improvement has established him as a respected and forward-thinking leader.Outside of his professional achievements, Chris enjoys cooking, performance driving, experimenting with 3D printing, and cherishing time with his family.

Experience

1. Director, Ux Education

   Genesys

   Mar 2025 — Present · Austin, TX, US

   Lead UX Education, strengthening structured problem framing and responsible AI experimentation across cross-functional initiatives.• Direct a team of UX education professionals supporting capability development• Maintain and evolve a tiered Design Thinking ecosystem adopted company-wide• Lead and facilitate cross-functional delivery sessions that clarify ambiguous initiatives and accelerate execution• Contribute to structured AI experimentation and workflow-level innovation efforts• Support UX skill development pathways and promotion readiness

Education

• Lehigh University

  BA, Visual Communications

• iPEC Coaching

  CPC, ELI-MP, Executive Business Coaching

  2010 — 2011

Skills

• Marketing
• Design Thinking
• Strategy
• Direct Mail
• Start-Ups
• Creative Direction
• Graphics
• Experience Design
• Advertising
• Business Strategy
• Concept Design
• Interaction Design
• Product Design
• Design Strategy
• Photography
• Brand Development
• Creative Strategy
• Leadership
• Art Direction
• User Interface Design
• Leadership Development
• Graphic Design
• Emotional Intelligence
• Executive Coaching
• Corporate Identity
• Integrated Marketing
• Personal Development
• Time Management
• Entrepreneurship
• Corporate Branding
• Marketing Communications
• Management
• Team Building
• Saas
• Logo Design
• Packaging
• Typography
• User Experience
• Web Design
• Communication Design