Chris MacLaughlin
Executive Vice President, Chief Marketing Officer @Kestra Holdings
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WORK HISTORY
Executive Vice President, Chief Marketing Officer @Kestra Holdings
Austin, TX, US
Leading all elements of an integrated marketing including media, brand, product and solution marketing, content and thought leadership, campaigns, demand generation, digital marketing, events, public relations, and strategic communications for Kestra Holdings, an ecosystem of financial firms delivering a suite of wealth management solutions for financial professionals with $123B Assets Under Advisement and $53B Assets Under Management. https://yhoo.it/3nue1akRecent Awards 2026 Gramercy Institute Financial Marketing Strategy Award winner in Wealth Management, Business-to-Intermediary category 2025 Lead Generation Small and Medium Business - B2 Award, Silver from Association of National Advertisers (ANA) 2024 Marketing Department of the Year - Stevie Award, Silver from America Business Awards 2024 Marketing Disruptor of the Year - Stevie Award, Silver from American Business Awards 2024 Lead Generation Small and Medium Business - B2 Award, Silver from Association of National Advertisers (ANA) 2024 Digital Marketing Campaign of the Year - Wealthie Award, Finalist 2024 B2B Marketing Strategy - Drum Award, Nomination for Campaign (Finalist)
EDUCATION
University of California, Los Angeles
BA
Columbia Business School
Digital Marketing: Customer Engagement, Social Media, Planning & Analytics Certificate 2022
SKILLS
ABOUT CHRIS MACLAUGHLIN
I am an award-winning global marketer with experience in multiple jurisdictions and an extensive record of success driving demand by bringing brands to life. Leveraging my creativity, analytics, and deep Fortune 100 experience, I can effectively uncover new market opportunities, strengthen partner ecosystems, and innovate marketing programs that fuel growth.I believe people produce their best work when they are clear on what needs to be achieved, feel trusted and responsible for deliverables, and have the autonomy to create and innovate. Through my leadership style of empowered accountability, I ensure team members worldwide understand how overall corporate/divisional strategies translate into daily actions so they can move forward confidently and accomplish set goals.My aim is to help grow companies in transition by collaborating with executives to reach the next level through key strategic decisions about product mix, go-to-market strategy, and partner ecosystem. Having excelled at a global Fortune 100 company and leading agencies, I can apply high-level marketing and change management expertise to sharpen a growing company’s strategy, branding, demand generation, partnerships, employee engagement, and innovation. KEY ACHIEVEMENTS FROM MY CAREER INCLUDE: Transformational Leader: Swiftly adapted to shifting internal/external demands, transformed organizations and built new capabilities, and inspired top-tier teams as three-time CMO and global marketing executive with a Fortune 50 corporation. Brand Visibility & Reputation: Led IBM Centennial Marketing Program that raised brand differentiation (15%) and created a more favorable selling environment (16%). Driving Demand Generation: Achieved 130% of ‘Marketing Win Revenue’ target for IBM Cloud Managed Services. Product Management:Grew $4B+ pipeline by aligning global Partner Ecosystem messaging with market trends and emerging tech solutions. Building Global Capacity: Built internal career development platform in six weeks that benefited 4K+ employees worldwide. Executive Leadership: Empowering leader experienced at directing 300+ person global team and steering strategy as a three-time CMO.DEMONSTRATED BRAND, MARKETING & LEADERSHIP STRENGTHSSTRATEGIC PLANNING | DIGITAL MARKETING | DEMAND GENERATION | CUSTOMER EXPERIENCE | PRODUCT MARKETING | CHANNEL MARKETING | BRAND MANAGEMENT | MARKET RESEARCH | COMPETITIVE ANALYSIS | SOCIAL MEDIA | FIELD MARKETING | SEGMENTATION | THOUGHT LEADERSHIP | CUSTOMER JOURNEY | BRANDING | GO-TO-MARKET STRATEGY | CMO COUNCIL | INTEGRATED MARKETING
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