Chris Lindau
Executive Creative Director | Brand Strategist | Technology Brand Builder | Brand Strategy + Transformation | Integrated Marketing | Digital Strategy | Advertising
- Role
- Executive Creative Director, Chief Brand Strategist at Cpl Worldwide
- Location
- Westport, CT, US
- LinkedIn followers
- 500 followers
Experience
Executive Creative Director, Chief Brand Strategist
Feb 2011 — Present · New York, NY, US
Leads chief creative strategy and award-winning campaigns for global brands to define and strengthen the brand value proposition and positioning across creative assets. Leverages a deep understanding of brands and products to translate complex insights into powerful creative assets that shift brand perceptions and drive results.+ Professionalizes creative process and teams; modernizes creative processes to reimagine brand capabilities and creative workflow efficiencies to establish creative functions that go beyond a single campaign. Partners with Executive stakeholders, agency partners, and cross-functional teams to unravel brand pain points and stalled creative to forge transformational brand strategy. Akamai Technologies: Oversaw strategic brand development, including brand assets, tagline, and voice across the entire marketing funnel. Hewlett Packard Enterprise: Created the 1st B2B TV and print campaign, overseeing numerous event films and online video content in partnership with 3 separate agencies. Eze Software: Developed a brand campaign from the ground up, crystalizing company mission, values, brand voice, and graphic standards to transform from a niche player to a major industry contender. NYC Langone Orthopedics: Repositioned the brand into the destination for “New York’s Everyday Athletes,” achieving a significant increase in market share. 3M: Created the “Science. Applied to Life” corporate tagline in partnership with BBDO. Wells Fargo: Developed “Well Fargo Works” as a serious competitor to AMEX OPEN for Small Business.
Education
School of Visual Arts Continuing Education
Advertising Creative Studies
University of Colorado Boulder
Bachelor of Science, BS, Environmental Design
Skills
- Radio
- Outdoor Advertising
- Integrated Marketing
- Creative Strategy
- B2b
- Direct Marketing
- Brand Development
- Social Media
- Writing
- Copywriting
- Web Design
- Art Direction
- Marketing
- Digital Marketing
- Relationship Marketing
- Digital Media
- Interactive Advertising
- Online Marketing
- Online Advertising
- Digital Strategy
- Content Strategy
- Direct Mail
- Television
- Creative Direction
- Brand Positioning Strategies
- Brand Architecture
- Mobile Marketing
- Advertising
- B2b Marketing
- Concept Development
- Strategy
- E-Commerce
- Corporate Branding
- Interactive Marketing
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