Chris Cunningham
Chief Product Officer @Burton Snowboards
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WORK HISTORY
Chief Product Officer @Burton Snowboards
Burlington, VT, US
Chief Product Officer | Burton & AnonLeading Burton’s Global Product Office and shaping the future of snowboarding through innovation, performance, and rider-driven product creation.Responsible for global product creation across Hardgoods, Softgoods, and Accessories—including innovation strategy, creative design, engineering, development, and commercialization. I lead a high-performing, cross-functional team dedicated to delivering best-in-class snowboard equipment, apparel, and gear that serves the world’s top athletes and everyday riders alike.Key Focus Areas:• Setting the long-term innovation strategy by brand, category, and collection• Driving breakthrough innovation in performance, design, and user experience• Leading the full product creation process—from concept to launch• Grounding product creation in deep consumer insight, athlete input, and market trends• Managing prototyping, validation, and commercialization through world-class in-house development centers• Advancing rider-driven product development with a focus on performance and progression• Building global supply strategies and managing key vendor relationships• Partnering across merchandising, marketing, marketplace, and operations to bring product to life• Developing top talent and fostering a culture of curiosity, creativity, and high performance
EDUCATION
Indiana University - Kelley School of Business
BS, Entrepreneurship
ABOUT CHRIS CUNNINGHAM
Highly effective executive driven by the ultimate pursuit of creating disruptive innovation, premium quality, and continuous progression in all facets of product design, development, and manufacturing. With over 20 years in the snow sports industry, I have a unique breadth of experience in leading multiple Hardgood, Softgood, and Accessory categories; developing the critical know how in bringing a new product from concept to market. Skilled in the art of organizational development and design thinking, I know to build and re-build high functioning and innovative orgs to fit an ever changing market and customer.
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