Chris Lakatos
Head of Marketing & Ecommerce @Vintage King Audio
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WORK HISTORY
Head of Marketing & Ecommerce @Vintage King Audio
For nearly 30 years, Vintage King has built an expert team comprised of studio owners, musicians, award-winning engineers and producers who provide the best experience for customers. With showrooms in Los Angeles and Nashville, customers are able to try out a variety of gear firsthand alongside expert advice from Vintage King audio consultants. A larger shopping, demo and trade-in system is available online at vintageking.com for those looking for pro audio gear in all shapes, sizes and budgets-The architect of a comprehensive COE that drives consistent, digital-first demand generation by activating successful lead and transactional Marketing programs for the company-Complete strategic oversight of complex domain to include technical MARTECH stack, eCommerce infrastructure, content creation, optimization, promotion and advertising-Hands on direction from ideation and strategic mapping to implementation and performance monitoring-Management of teams which include departmental, cross departmental, consultants and agencies to drive projects to completion-Creative direction on thousands of campaigns and projects including product launches, print campaigns, sales and promotions, targeted segmentation activities and automated flows-Technical direction on optimization sprints, UX / CX improvements, 3rd party technology, schema mark up and infrastructural coordination-ECommerce analysis and operational oversight across channels to include Magento web platform, eBay, Reverb and Amazon (FBM and FBA) marketplaces-P&L ownership, annual forecasting, budgetary planning, strategic OKR creation, supporting KPIs and reporting- Tools: Magento Enterprise, NetSuite, Klaviyo, Jira, Confluence, Ahrefs, AWR, Conductor, Google Search Console, New Relic, Webscale, Emarsys, Google Ads, Google Analytics (GA4 + Universal), WeSupply, Celigo, FarApp, Amazon, eBay, Reverb and CallRail.
EDUCATION
Sandler Institute
Completed Personalized Training, The Sandler Sales System
Baker College Center for Graduate Studies
BA, Marketing & Leadership
ABOUT CHRIS LAKATOS
Strategic, digital, integrated marketing executive with a passion for striking the…
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