Christopher Weiye Guan
Marketing, Strategy, E-commerce | TikTok Alibaba P&G Nielsen Samsung | Yale MBA
- Role
- Category Lead at Tiktok Shop
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Christopher Weiye Guan
Expertise at Ecommerce and Prestige • Deep Consumer Insight and Strong Brand Building Capability • Outstanding Leadership and MFT Working Experiences
Experience
Category Lead
Oct 2025 — Present · Bellevue, WA, US
Category Lead of L\'Oreal Group US, lead a team to help L\'Oreal Pairs, Maybelline, NYX, CeraVe, Pureology, and Azzaro to grow on TikTok Shop.
Education
Yale University
Master of Business Administration - MBA
2022 — 2024
Guangdong University of Foreign Studies
Bachelor of Arts (BA)
2009 — 2014
Skills
- Advertising
- Microsoft Office
- Online Advertising
- Direct Marketing
- Integrated Marketing
- Digital Marketing
- Social Media Marketing
- Microsoft Excel
- Marketing Communications
- Marketing
- Email Marketing
- Social Media
- Marketing Strategy
- Marketing Management
- Online Marketing
- Account Management
- Market Research
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