Christopher Kays
- Role
- Marketing Manager at School Outfitters
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Christopher Kays
If I\'ve learned one lesson from my time as a youth sports coach, it\'s the right talent…
Experience
Marketing Manager
Jan 2015 — Present
Plan and execute key marketing campaigns that consistently exceedperformance targets, driving new customer acquisition Create and deliver customer-centric messaging, collateral, and content thateffectively communicates value and solutions to education decision makersNegotiate and buy all print and digital advertising while staying within budgetPlan and execute all phases of an automated email marketing program thatconsistently exceeds yearly traffic goals and sales goalsCollaborate with Sales to create customer-focused Account-Based Marketingmaterials from sell sheets and catalogs to emails and presentationsCoordinate tradeshow displays and collateral that adhere to brand standardsManage cross-functional department marketing projects that support HR,Supply Chain and Alternate Channels (Amazon, Wayfair, etc.)Consult and contribute to major ecommerce projects and website functionalityenhancements
Education
Transylvania University
BA, Business Administration
University of Notre Dame - Mendoza College of Business
MBA, Consumer Marketing
Skills
- Marketing
- Online Marketing
- SEO
- Management
- Email Marketing
- Event Planning
- Brand Management
- Web Analytics
- Social Media
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