Chris Kanaan

Senior Vice President of Sales and Marketing @ EFC International | Sales Management, Distribution Strategies

Role
Senior Vice President of Sales and Marketing, Global Transportation Solutions at EFC International
Location
Detroit, MI, US
LinkedIn followers
500 followers

About Chris Kanaan

As a growth-focused commercial leader, I specialize in building and scaling revenue engines that deliver sustained performance. I’ve led global sales organizations through transformation, expansion, and change—partnering closely with C-suite executives and Private Equity stakeholders to align commercial strategy with long-term enterprise value.I excel at turning vision into execution. From new product launches to global go-to-market planning, I design revenue strategies that accelerate market entry, deepen customer adoption, and maximize profitability. I’m experienced in regional and international markets, blending data-driven insights with operational discipline to ensure efficient, scalable growth.I’m passionate about cultivating high-performance cultures where innovation, accountability, and collaboration thrive. I mentor and empower sales leaders, implement frameworks that improve forecasting and pipeline health, and foster cross-functional alignment across marketing, product, operations, and customer success.At my core, I’m committed to delivering results: expanding market share, elevating brand positioning, and enabling teams to consistently outperform targets. Whether working with Boards, founders, or investment partners, I bring a strategic, outcomes-driven perspective that moves organizations to their next level of success.

Experience

  1. Senior Vice President of Sales and Marketing, Global Transportation Solutions

    EFC International

    May 2024 — Present

    Executive Sales & Revenue Leader with global responsibility across North America, the United Kingdom, Europe, China, and Korea.

Education

  • Western Michigan University - Haworth College of Business

    Bachelor of Business Administration (BBA), Marketing / Business Sales

Skills

  • Sales
  • Marketing Strategy
  • Management
  • Crm
  • Google Adwords
  • Marketing
  • Mobile Devices
  • Os X
  • Time Management
  • SEO
  • Keyword Generation
  • Ilife
  • Internet Marketing
  • Sales Operations
  • Keyword Advertising
  • Mobile Marketing
  • Marketing Research
  • Retail Marketing
  • Ppc Bid Management
  • Direct Sales
  • Advertising
  • Online Advertising
  • Training
  • Web Marketing
  • Market Research
  • Program Management
  • Sharepoint
  • Office 365
  • Cloud Applications
  • Leadership
  • Customer Service

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Chris Kanaan — Senior Vice President of Sales and Marketing, Global Transportation Solutions at EFC International in Detroit, MI, US | Unifers