Chris Carpenter

About Chris Carpenter

I’m a Boston-based marketer with a background in storytelling and an appreciation for branding that’s intentional and memorable. Email is my home base, and lifecycle strategy is where I do my best work. I build thoughtful, performance-driven campaigns that reach customers at the moments that matter — leading cross-channel efforts grounded in smart testing, real results, and long-term growth.My work has been featured by Apple Podcasts, Bloomberg News, Forbes, Esquire, The Boston Globe, PR Week, and more.I’m also a sucker for reality competition TV and biographies — on anyone. Humans are super interesting.

Experience

1. Lifecycle Marketing Manager

   Upwork

   Dec 2022 — Present

   Hello, there. At Upwork, I own and optimize high-impact email and push programs that drive engagement, retention, and revenue. I partner with cross-functional teams to align lifecycle marketing with business goals — ensuring testing, channel strategy, and audience targeting are executed consistently. I lead the strategy, process, and management of all one-off (ad hoc) email campaigns, company-wide. Yep, company-wide. I also co-manage the monthly newsletter — one of the company\'s top-performing engagement programs.

Education

• University of Massachusetts Amherst

  BA, English

Skills

• Press Releases
• Digital Media
• Web Content
• Google Adwords
• Integrated Marketing
• New Media
• Creative Writing
• Wordpress
• Blogging
• Content Strategy
• Marketing Strategy
• Content Management
• Online Advertising
• Marketing Communications
• Facebook
• Advertising
• Market Research
• Newsletters
• Digital Marketing
• Interviews
• Copy Editing
• Marketing
• Copywriting
• Journalism
• Management
• Editorial
• SEO
• Online Marketing
• Content Development
• Microsoft Office
• Sales
• Email Marketing
• Social Media
• Twitter
• Web Content Management
• Public Relations
• Media Relations
• Publicity
• Social Networking
• Social Media Measurement