Chrisinda Mowrer
- Role
- Vice President of Customer Success at Voya Financial
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Chrisinda Mowrer
Summary As an innovative leader who is passionate about developing marketing…
Experience
Vice President of Customer Success
Mar 2020 — Present
As Vice President of Customer Success, I lead and execute employee and employer marketing and communications strategies across all lines of business and supervise a digital marketing and management team of 5 direct and 35 indirect reports charged with managing marketing technology investments, increasing marketing maturity, measuring marketing organization campaigns through the implementation of KPIs, and executing employee marketing strategy to build key client relationships. A few highlights include: • Managed a multimillion-dollar marketing and customer success budget. • Created volumes of campaigns, reaching 3.5M customers to increase retirement savings and beneficiaries on file. • Drove employee engagement towards a secure financial future and employer engagement, improving client satisfaction and loyalty, with communication consultants achieving a net promoter score (NPS) of 85% in 2022 across all markets. • Achieved 83% overall employee sentiment survey results, 2023. • Developed best-in-class digital marketing engine to deliver meaningful and memorable omnichannel experience to support company’s growth and retention goals. • Designed strategic campaigns and business-building tools to influence buyer behaviors, drive customer retention and advocacy, manage marketing analytics, and support cross-sell and up-sell initiatives.
Skills
- Online Advertising
- Social Media Marketing
- Interactive Advertising
- Analytics
- User Experience
- Direct Response
- Integrated Brand Marketing
- Search Engine Marketing (Sem)
- Content Strategy
- Digital Strategy
- Social Media
- Strategy
- Display Advertising
- Integrated Marketing
- Digital Media
- Ppc
- Search Engine Optimization (SEO)
- Direct Marketing
- Lead Generation
- Interactive Marketing
- SEO
- Web Analytics
- Web Strategy
- Digital Marketing
- Sem
- New Media
- Email Marketing
- Pay Per Click (Ppc)
- Mobile Marketing
- Advertising
- Marketing
- Ecrm
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.