Chris Hunter
Sr. Digital Strategist @ AARP | Driving Digital Membership Engagement
- Role
- Sr Digital Strategist at AARP
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Chris Hunter
Digital strategist and product owner with 15+ years of experience leading award-winning web platforms, multimedia production, and cross-functional teams in mission-driven organizations. Proven track record of driving measurable growth, user satisfaction, and innovation through personalization, Agile transformation, and audience-first digital experiences. Adept in product lifecycle management, CMS replatforming, A/B testing, analytics, and team leadership across higher education, nonprofit, and media sectors.
Experience
Sr Digital Strategist
Apr 2022 — Present · Washington, DC, US
Leads digital membership programs, including join and renewal abandon email series and saved benefits outreach to improve conversion and retention.Drives rollout of onboarding expansion campaigns to boost benefit engagement and increase retention.Championed launch of personalized video campaigns (e.g, re-engagement series) to re-engage lapsed members.Oversees UX optimization for high-traffic areas like the membership cart Maintenance Page.Collaborates with Developers, ITS, Marketing, and Product teams to align KPIs and digital goals.Identifies friction in user flows and leads optimization across web, email, and mobile channels.Develops presentations that surface insights and align stakeholders on testing and personalization strategies.Leads A/B and multivariate testing to improve personalization and campaign performance for abandonment and re-engagement email programs.
Education
American University
MA
2003 — 2005
American University
BA
1998 — 2002
Skills
- Video Podcasts
- Phonegap
- Video Production
- Google Adwords
- Content Promotion
- Integrated Marketing
- New Media
- Editing
- Podcasting
- Word of Mouth Marketing
- Google Analytics
- Photoshop
- Php
- Digital Strategy
- Project Management
- Final Cut Studio
- Mobile Technology
- Digital Media
- Web Content
- Html
- Video
- Branding & Identity
- Blogging
- Clicktale
- Digital Advocacy
- Social Networking
- Social Media
- Drupal
- Jquery
- Mobile Applications
- Website Development
- Web Development
- SEO
- Video Editing
- Wordpress
- Javascript
- Html 5
- Content Strategy
- Videography
- Webcasting
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