Chris Hoerenz
VP Strategy & Planning Roku | Former Global VP Growth Marketing at Disney Streaming Services (Disney+, ESPN+)| Former CMO and COO at Fox Mobile Group
- Role
- Vice President Strategy & Planning at Roku
- Location
- Scarsdale, NY, US
- LinkedIn followers
- 500 followers
About Chris Hoerenz
For over 20 years, as a Founder and CEO, COO, CMO, I have coupled strong eCommerce experience with operating expertise in technology, digital and mobile, to lead teams through all phases of the company life cycle. Working in both start-ups and global companies with 500+ employees, I have managed functional areas including Product Development, Marketing, Technology, Content Acquisition & Licensing, Communications, Business Development & Sales. I have been a forerunner in launching consumer products into the mobile and social media space, with emphasis on driving results in two-sided marketplaces.
Experience
Vice President Strategy & Planning
Sep 2022 — Present · NY, US
Reporting to the President of Consumer Experience, I lead the Consumer Strategy & Planning team. The team is responsible for Monetization Strategy, Planning, Subscriptions, Retention, and Consumer Intelligence.
Education
New York University
MBA, Marketing
Binghamton University
BA, Political Science & History
1984 — 1988
Skills
- Sem
- Crm
- Mobile Devices
- Partnerships
- Direct Marketing
- E-Commerce
- Strategic Partnerships
- Product Management
- Mobile Internet
- Online Advertising
- Digital Media
- Product Marketing
- Content Management
- Mobile Marketing
- Entrepreneurship
- Mobile Applications
- Mobile Advertising
- Social Media Marketing
- Start-Ups
- Business Development
- Digital Marketing
- Lead Generation
- Ppc
- Customer Acquisition
- Online Marketing
- Web Analytics
- Affiliate Marketing
- Marketing
- Integrated Marketing
- New Media
- Analytics
- Brand Management
- Content Strategy
- Marketing Strategy
- Digital Strategy
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