Chris Herring
- Role
- VP, Digital Engagement Strategy at Citizens
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
VP, Digital Engagement Strategy
Aug 2022 — Present
Setting the strategic direction for how we deliver differentiated customer experiences using customer segmentation and personalized experience design to increase engagement and deepen relationships.
Education
Clemson University
BS Marketing, Go Tigers!
Consumer Bankers Association Executive Banking School
Consumer Banking
2021 — 2023
Texas McCombs School of Business
Master of Technology Commercialization, Texas MSTC Hook’em!
2016 — 2017
Skills
- Media Buying
- Search Engine Optimization (SEO)
- Website Development
- Analytics
- Strategy
- Email Marketing
- Interactive Marketing
- Social Media Measurement
- SEO
- Sem
- Leadership
- Copywriting
- Online Marketing
- Marketing Strategy
- Advertising
- Content Management
- New Media
- Digital Media
- Google Analytics
- Mobile Marketing
- Advertising Management
- Interactive Advertising
- Integrated Marketing
- Innovation Management
- Advertising Sales
- Content Strategy
- Ppc
- Digital Strategy
- Social Media
- Search Engine Marketing (Sem)
- Online Advertising
- Mobile Advertising
- Management
- Google Adwords
- Media Planning
- Marketing
- Lead Generation
- Digital Marketing
- Media Sales
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