Chris Harges
GTM Solutions for Outdoor, Sporting Goods & Apparel | Former Marmot, Mountain Hardwear, The North Face
- Role
- Principal at Starter Culture
- Location
- Fairfax, CA, US
- LinkedIn followers
- 500 followers
About Chris Harges
I’m an innovative brand marketer who helps brands build awareness and drive sales through story-driven, omni-channel, go-to-market strategies.I’ve spent 20 years managing brand experiences across every step of the consumer journey, managing omni-channel marketing and helping brands transition to a DTC-first and mobile-first world. Good brands start with good products and the job of a brand leader is to create and drive a go-to-market process that surfaces compelling stories from product managers and to builds on those stories to differentiate from competitors and activate consumers.
Experience
Principal
Apr 2023 — Present · San Francisco, CA, US
Starter Culture is a product-focused, go-to-market solutions agency for outdoor, sporting goods and apparel brands.
Education
Trinity College-Hartford
BA, English
University of Chicago
MA, English
Skills
- Start-Ups
- Creative Direction
- Trade Shows
- Retail
- Concept Development
- Graphic Design
- Account Management
- Branding & Identity
- Product Marketing
- Social Media Marketing
- Direct Mail
- Brand Development
- Creative Strategy
- Integrated Marketing
- Brand Management
- Packaging
- Content Strategy
- Marketing Strategy
- Strategy
- E-Commerce
- Marketing Communications
- Product Management
- Marketing Management
- Email Marketing
- Customer Insight
- Management
- Key Account Management
- Content Marketing
- Integrated Brand Marketing
- Marketing
- Advertising
- Online Advertising
- Copywriting
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